Generative AI Spatial Audio for XR E-Commerce Browsing
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
E-commerce platforms provide an exclusively visual shopping experience, leading to unviewed items due to user time constraints, and existing audio synthesis technologies require user input for product search queries, limiting immersive audio experiences.
Innovation Solution
Implement a system with generative AI and spatial audio technologies to provide audio and visual enhancements based on user interaction and device capabilities, using eye tracking and voice recognition to deliver contextually relevant audio and XR content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If video content is made accessible alongside product descriptions, then product information completeness is improved, but user browsing efficiency deteriorates because users must stop scrolling to view videos
Solution Approach 1:
The patent segments video content into audio-only tracks that can be played independently of video playback. This allows product information to be delivered through audio while users continue browsing visually, separating the information delivery function from the visual display function and eliminating the need to stop scrolling.
Solution Approach 2:
The patent adds an audio dimension to product information delivery, transforming the traditionally two-dimensional visual browsing experience into a multi-sensory experience. Audio content plays in the background while users scroll through visual product listings, utilizing a different sensory modality that does not compete for the user's visual attention.
2Loss of information
If users are presented with more product items, then product discovery is improved, but user time consumption increases making it difficult to review all search results
Solution Approach 1:
The patent provides audio content that plays automatically as users scroll through search results, delivering product information in advance and in parallel with visual browsing. This preliminary audio information delivery allows users to absorb product details without additional time investment, as audio and visual information are consumed simultaneously rather than sequentially.
Solution Approach 2:
The patent enables continuous information delivery through audio playback that persists throughout the browsing session. As users scroll through multiple product results, audio content continues to play without interruption, maintaining a continuous stream of useful information delivery that does not require pausing or stopping the browsing action.
3Adaptability or versatility
If audio content is integrated into the shopping experience, then user engagement is improved, but device complexity increases requiring detection of audio playback devices and capabilities
Solution Approach 1:
The patent implements automatic detection and adaptation to the user's audio playback capabilities without requiring manual configuration or complex system setup. The system automatically detects available audio devices and their capabilities, and self-adjusts the audio content delivery accordingly, allowing the system to serve itself rather than requiring complex user-device negotiation.
Solution Approach 2:
The patent dynamically adjusts audio playback parameters such as volume, spatial positioning, and content selection based on detected device capabilities. By changing these parameters automatically according to the playback device being used (headphones, speakers, earbuds), the system achieves high adaptability without requiring complex structural changes to the underlying architecture.
Data Source
AI summary
Systems and methods are presented herein for creating and rendering supplemental content of a selectable product icon of an e-commerce interface in response to user interaction with the selectable product icon. A list of products with a plurality of selectable icons is retrieved from a server based on at least one parameter of a query from an identified first device. The first device is determined to be communicatively coupled to at least one secondary device. Using an artificial intelligence generative engine, supplemental content corresponding to one or more products is generated based on device information of the at least one secondary device. In response to determining that a position of the at least one selectable icon is within a threshold distance of the subset of the list of products displayed or is being displayed, instructions are transmitted to the at least one secondary device to render the supplemental content.