Contextual Video Adaptation Using Generative AI User Profiles

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Solution Overview

Problem

Existing video stream content delivery systems fail to adapt video content to contemporary user preferences, leading to diminished engagement due to outdated or offensive elements, resulting in sub-optimal network resource utilization.

Innovation Solution

A machine learning/generative artificial intelligence-based video context adaption engine adjusts video content elements in real-time to match user-selected context profiles, using a generative AI model to generate customized content without modifying the original video.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If video content is delivered in its original form without modification, then network resource utilization is efficient, but user engagement diminishes due to outdated or offensive elements

Engineering Contradiction:
Improvenetwork resource utilizationVSAvoidcontent adaptability to user preferences
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The system creates a copy of the original video content and applies modifications to the copy while keeping the original intact. A generative AI model generates customized video content based on the original content and user context profiles, allowing the original to be stored once while delivering adapted versions to users.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system dynamically adapts video content based on real-time user context profiles. The generative AI model adjusts content elements such as dialogue, scenery, and cultural references according to selected contexts (e.g., time period, cultural norms), making the content delivery flexible and adaptive without requiring multiple static versions.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If video content is customized for each user context, then user engagement is enhanced, but system complexity increases due to real-time generation requirements

Engineering Contradiction:
Improvecontent customization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system introduces a generative AI model as an intermediary between the original video content and the user. This intermediary automatically generates customized content based on user context profiles, eliminating the need for manual content creation and reducing overall system complexity despite the customization capability.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system changes parameters of the video content (such as dialogue text, visual elements, cultural references) based on user context profiles. The generative AI model adjusts these parameters dynamically to match selected contexts while maintaining the core narrative and structure of the original content.

Inventive Principle:
Principle #35Parameter changes

3Adaptability or versatility

If generative AI models are used to generate customized content, then content relevance to user preferences improves, but processing time increases

Engineering Contradiction:
Improvecontent relevanceVSAvoidcontent generation time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-processing the original video content to extract key elements and structures that can be reused. The generative AI model is pre-trained on relevant data, enabling it to quickly generate customized content when user requests are received, reducing actual generation time.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS12506925B2Systems and methods for machine learning-based contextual customization of on-demand video streaming content
Publication Date: 2025.12.23 T MOBILE INNOVATIONS LLC
  • US12506925B2 patent drawing
  • US12506925B2 patent drawing
  • US12506925B2 patent drawing

AI summary

Systems and methods for machine learning-based contextual customization of on-demand video streaming content are provided. A video context adaption engine may adjust one or more elements of video content data based on selected context profiles. A context profile may represent a set of characteristics that defines circumstances and/or features that form the setting for events, scenes, dialogue, actions, and other plot devices appearing in a work of video content. The video content data may be input as a prompt to a generative artificial intelligence (AI) machine learning model that outputs customized video content data that comprises an update or modification to one or more elements of content within the video content data based on the selected context profile(s). The customized video content data may then be served to a client application for presentation on user equipment.