Generative Language Model Hyperlinks for Supplemental Web Content

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Solution Overview

Problem

Current technologies have not effectively integrated generative models to enhance the provision of supplemental content on webpages, limiting their practical use in improving user experiences on search engine results pages and webpages.

Innovation Solution

Integrate a generative model with a search engine to generate supplemental content based on user input and webpage content, utilizing a company-specific generative model trained on the company's data to provide personalized insights and recommendations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If generative models are integrated with search engines to provide supplemental content, then user experience and content personalization are improved, but system complexity and computational resources increase

Engineering Contradiction:
Improvecontent personalizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system is divided into distinct components: a search engine component that handles query processing and result generation, and a generative model component that handles supplemental content creation. This segmentation allows each component to specialize in its function while reducing overall system complexity through modular design.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

An intermediary layer is introduced between the search engine and the generative model. This intermediary processes search results, formulates appropriate prompts, and manages the interaction between the two systems, thereby simplifying the integration complexity and enabling flexible content personalization.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Measurement precision

If company-specific generative models are used to provide personalized insights, then content relevance and user engagement are improved, but training data requirements and model development time increase

Engineering Contradiction:
Improvecontent relevanceVSAvoidmodel development time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

Company-specific generative models are pre-trained on organizational data before deployment. This preliminary action ensures that when the models are deployed, they immediately provide relevant, personalized content without requiring real-time data processing or extensive customization, thereby reducing deployment time while maintaining high content relevance.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system allows dynamic adjustment of model parameters and prompt configurations to optimize content relevance for different queries and contexts. By changing parameters rather than retraining models, the system maintains high relevance while minimizing development and adaptation time.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS12579358B2Supplemental content and generative language models
Publication Date: 2026.03.17 MICROSOFT TECHNOLOGY LICENSING LLC
  • US12579358B2 patent drawing
  • US12579358B2 patent drawing
  • US12579358B2 patent drawing

AI summary

A computing system includes a processor and memory storing instructions that, when executed by the processor, cause the processor to perform several acts. The acts include providing a prompt to a generative language model, where the generative language model generates output based upon the prompt, identifies text in the output that is to be associated with a supplemental content item, and assigning a hyperlink to the text in the output. Upon the hyperlink being selected or hovered over, the supplemental content item is displayed.