Generic Mobile App for Targeted Vehicle Accessory Advertising

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Solution Overview

Problem

There is a need for a system that effectively delivers branding and advertising information to end-users of vehicle accessories, as existing methods require users to actively seek out information, which can lead to missed opportunities for car service providers and dealerships to promote their products and services.

Innovation Solution

A method involving a generic mobile application that provides branding and advertising information to users of vehicle accessories by associating device identifiers with supplier information, allowing suppliers to upload and manage their branding and advertising content, which is then delivered to users through the app when they interact with the device.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If users actively seek advertising information through emails or notifications, then information can be delivered to users, but users may miss advertisements and the system requires user initiation

Engineering Contradiction:

Improveadvertising information deliveryVSAvoiduser initiation requirement

Core Design Contradiction:

Loss of informationVSEase of operation

Solution Approach 1:

Instead of users actively seeking advertising information through emails or notifications, the system inverts the approach by having advertising information automatically pushed to users through the control app interface. The advertising content is delivered passively as users naturally interact with the device control functions, eliminating the need for user initiation while ensuring information reaches the intended audience.

Inventive Principle:

Principle #13The other way round (Inversion)

Solution Approach 2:

The control app automatically manages advertising information delivery without requiring user action. The system self-services by integrating advertising content into the existing device control workflow, where advertising information is automatically retrieved, displayed, and updated based on user device interactions, rather than requiring users to manually check emails or notifications.

Inventive Principle:

Principle #25Self-service

2Productivity

If generic advertising is sent to all users, then advertising can be delivered broadly, but irrelevant advertisements are shown to specific users reducing effectiveness

Engineering Contradiction:

Improveadvertising delivery scaleVSAvoidadvertising relevance

Core Design Contradiction:

ProductivityVSLoss of information

Solution Approach 1:

The system applies local quality by customizing advertising content based on specific user characteristics such as device type, service history, and location. Instead of uniform advertising, the control app retrieves and displays targeted advertising information relevant to each user's specific context, ensuring that automotive service providers receive advertisements for services they actually need while maintaining broad delivery capability.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The advertising delivery system is dynamic, automatically adapting content based on real-time user data and device state. The control app dynamically retrieves advertising information that changes according to user preferences, device type, and service requirements, allowing the system to maintain both broad delivery scale and high relevance through automated customization.

Inventive Principle:

Principle #15Dynamics

3Loss of information

If branding information is integrated into the control app, then advertising exposure increases, but the app complexity increases

Engineering Contradiction:

Improvebranding information exposureVSAvoidapp structure

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The system merges branding and advertising information delivery with the existing device control functions in a single integrated app. Rather than creating separate advertising applications or interfaces, the control app combines device control operations with automated advertising content retrieval and display, increasing branding exposure while avoiding the complexity of multiple separate systems.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The control app achieves multi-functionality by simultaneously providing device control capabilities and automated advertising information delivery. The single app serves dual purposes: controlling automotive devices and displaying targeted advertising content, thereby increasing branding exposure without requiring users to install or navigate multiple separate applications.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS11599370B2Device control app with advertising

Publication Date: 2023.03.07 AUTOMOBILITY DISTRIBUTION

AI summary

Devices, to be controlled by an application program (app) running on mobile computers of the users, are sold to the users through a variety of suppliers. The users are provided with a single generic app for controlling the devices. The app is then provided branding and advertising information about one supplier associated with the sale or service of the devices.