Geo-Location Message Notification Timing Optimization
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional solutions for delivering targeted content to mobile devices often require the client application to be actively executing, leading to missed opportunities for relevant content delivery when the user is within a designated geographic area, as the content is not displayed unless the app is open.
Innovation Solution
A system and method that optimize message notifications by determining the user's geographic location and delaying or queueing messages until the device is within a targeted content area, ensuring timely and relevant content delivery by sending notifications through the operating system's message interface when the user is within the geo-fenced area.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If targeted content is delivered only when the client application is actively executing, then the content delivery mechanism remains simple, but the likelihood of missing relevant content delivery opportunities increases when the user is within a designated geographic area
Solution Approach 1:
The system performs preliminary actions by determining the user's geographic location and queueing messages in advance before the client application is actively executing. When the device enters a targeted content area, the system has already prepared the message queue, enabling immediate content delivery without requiring the application to be open, thus resolving the contradiction between delivery effectiveness and system complexity
Solution Approach 2:
The message queue serves as an intermediary mechanism between the message notification system and the client application. It stores messages temporarily when the application is not executing and delivers them when appropriate conditions are met (device location or application execution), thereby enabling effective content delivery without directly coupling the notification system to the application's execution state
2Loss of information
If messages are sent immediately without geographic location consideration, then the message notification system remains simple and responsive, but the relevance of targeted content to the user's current location is lost
Solution Approach 1:
The system determines the user's geographic location and prepares targeted content in advance before the device enters the designated area. By pre-processing location data and queueing relevant messages, the system ensures content relevance is maintained while minimizing actual delivery delay once the device enters the target zone
Solution Approach 2:
The message delivery timing is made dynamic based on the device's geographic location. The system continuously monitors location data and adjusts message delivery timing accordingly - sending messages immediately when the device is in a targeted content area, and queueing them otherwise. This dynamic approach balances content relevance with minimal delivery delay
3Ease of operation
If the client application must be open to display targeted content, then the user interface remains simple, but user engagement with geo-located content is reduced
Solution Approach 1:
The operating system's message notification interface serves as an intermediary that delivers targeted content to users without requiring the client application to be open. Messages are displayed through the system's native notification UI, maintaining interface simplicity while enabling content delivery and user engagement independently of the application's execution state
Data Source
AI summary
Systems and methods are provided for timing message notifications to be provided to mobile device users based on their respective geographic locations with respect to a targeted content area. The timing of message notifications may be controlled in order to optimize the chances of delivering targeted content to a mobile device user based on the current geographic location of the user's device relative to a targeted content area. As the particular client application may not be actively executing at a time when the user's device happen to be located within a targeted content area, a general message notification sent to the user's device, which may be displayed at any time, may increase the likelihood that the user will launch the client application when it is not already executing at the device and thereby, allow targeted content to be delivered to the user's mobile device at the appropriate time and location.