Geo-targeted Campaign Management via Location Triggering
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Solution Overview
Problem
Current geo-targeted campaigns and location-based services face challenges in efficiently delivering targeted information to specific devices without relying on unreliable voice recognition systems and limited geosocial networking capabilities, which restrict their scalability and effectiveness.
Innovation Solution
The system enables sending geographic location information from a computing device to receive devices, allowing them to display maps and directions, using a ZHIING request mechanism that includes a browser applet and plug-in for sending location data via HTTP, SMS, or other protocols, and a ZHIING manager for processing and delivering location-based messages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If voice recognition systems are used to simplify address entry, then ease of operation is improved, but reliability deteriorates due to high error rates
Solution Approach 1:
The patent uses an intermediary system (the server receiving location data via HTTP/SMS) that mediates between the user's location and the destination, eliminating the need for direct voice recognition input from the user while maintaining high accuracy through automated location-based triggering
2Adaptability or versatility
If geosocial networking services are expanded to larger geographic regions, then adaptability is improved, but device complexity increases due to managing more users and locations
Solution Approach 1:
The patent segments the geosocial networking functionality by creating separate trigger zones around specific landmarks or points of interest, allowing the system to manage large geographic areas through multiple discrete, manageable zones rather than a single complex continuous service area
Solution Approach 2:
The server acts as an intermediary that handles the complexity of managing numerous users and locations across large geographic regions, shielding the mobile device from this complexity while enabling expanded adaptability through automated location-based triggering
3Productivity
If geo-targeted campaigns deliver material to multiple devices, then productivity is improved, but loss of information increases due to tracking and delivery challenges
Solution Approach 1:
The patent implements feedback mechanisms where the system receives location data from devices, processes it through the server, and triggers appropriate responses, creating a closed-loop system that maintains information accuracy while efficiently delivering targeted content to multiple devices
Data Source
AI summary
An embodiment is directed to a method for managing a geo-targeted campaign. A user defines a campaign by specifying devices eligible to receive the material associated with the campaign, landmarks defining points of interest and areas associated with the campaign, and triggers that enable the material to be delivered to devices based on a set of conditions. In an embodiment, a console provides controls for defining devices, landmarks, and events. The console includes a wizard for creating events and a visualization layer that allows a user to visualize devices and landmarks on a map.