Geo-Targeted Product Reservation Authentication for Limited Releases

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Solution Overview

Problem

Existing online product reservation systems face challenges such as fraudulent reservations from spam bots and geographical dispersion of customers, leading to inefficiencies and increased costs, particularly during limited product launches.

Innovation Solution

A geo-targeted product reservation system using a mobile application that authenticates customers through electronic messages and location verification, allowing reservations only for nearby retail locations and enabling real-time manufacturing, thereby reducing fraud and shipping costs.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If online reservations are allowed for limited release products, then customer convenience is improved, but fraudulent reservations from spam bots increase

Engineering Contradiction:
Improvecustomer convenienceVSAvoidreservation authenticity
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent introduces an intermediary authentication system that mediates between customers and the reservation system. This includes using mobile device identifiers, geolocation data, and communication with retail locations to verify that reservations are made by genuine customers in proximity to the launch event, thereby preventing spam bot fraud while maintaining online convenience.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If product launches are limited to flagship stores, then exclusivity and excitement are improved, but customer accessibility deteriorates due to geographical dispersion

Engineering Contradiction:
Improvelaunch exclusivityVSAvoidcustomer accessibility
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent applies local quality by tailoring the reservation system to specific geographic locations. Each flagship store location has its own reservation pool and authentication requirements based on local geofences. Customers are directed to their nearest participating location, making the exclusive flagship experience accessible to geographically dispersed customers while maintaining the exclusivity of each location's launch event.

Inventive Principle:
Principle #3Local quality

3Quantity of substance

If centralized manufacturing and distribution is used for limited releases, then inventory control is improved, but shipping costs and overhead increase

Engineering Contradiction:
Improveinventory controlVSAvoidshipping costs
Core Design Contradiction:
Quantity of substanceVSLoss of energy

Solution Approach 1:

The patent segments the distribution system by allocating specific inventory quantities to each flagship store location based on expected local demand. Instead of centralized manufacturing and distribution, each location receives a predetermined allocation that is controlled through the reservation system, eliminating the need for last-minute shipping and reducing overhead costs while maintaining inventory control.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS12567092B2Systems and techniques for computer-enabled geo-targeted product reservation for secure and authenticated online reservations
Publication Date: 2026.03.03 ADIDAS AG
  • US12567092B2 patent drawing
  • US12567092B2 patent drawing
  • US12567092B2 patent drawing

AI summary

Systems and methods disclosed herein provide a geo-targeted online reservation system that ensures authenticity of customer devices requesting reservations by generating reservations only if threshold authentication conditions are satisfied. For example, a computing device registered with a server system receives inputs for requesting a reservation of a limited release product and for configuring the product. To authenticate the computing device, the server device transmits an electronic message to the computing device requesting the computing device to respond. A response to the message is one threshold authentication condition for generating the reservation. Upon determining that one or more threshold authentication conditions are satisfied, the server device generates a reservation for the product.