Geo-fenced Digital Content Delivery for Mobile Promotion
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Solution Overview
Problem
Conventional promotion methods fail to effectively entice mobile device users to visit physical locations and engage with both digital and retail content in a way that enhances user experience, as they are often static, difficult to modify, and lack real-time evaluation capabilities.
Innovation Solution
A system and method that enables access to digital content based on geographic locations visited by mobile device users, using geo-fences to deliver promotions and content only when the user is within specific areas, with conditions such as visiting specific locations or completing tasks, to provide personalized and dynamic content offerings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If promotions are displayed to users while they are attempting to access different content of interest, then digital content can be promoted, but user experience deteriorates due to frustration and users may skip or ignore the promoted content
Solution Approach 1:
The promotion delivery system transitions from static display to dynamic location-based delivery. Promotions are automatically delivered based on the user's geographic location relative to the retailer location, changing the delivery mechanism from user-initiated to system-initiated based on real-time location data.
Solution Approach 2:
The system delivers promotions in advance when users are near the retailer location but before they attempt to access content. This preliminary delivery ensures the promotion is received at the optimal moment, preventing user frustration while maintaining effectiveness.
2Adaptability or versatility
If banner advertisements are displayed next to articles or blog entries, then retailer promotions can be delivered digitally, but the promotions become too inconspicuous to effectively drive user behavior
Solution Approach 1:
The promotion delivery is localized to specific geographic areas near the retailer. Instead of universal display, promotions are delivered only to users within a predetermined radius of the retailer location, making the delivery both digitally adaptive and behaviorally effective.
Solution Approach 2:
The system uses location data feedback to determine promotion delivery. By continuously monitoring user proximity to the retailer and using this feedback to trigger promotion delivery, the system achieves both digital adaptability and high conversion effectiveness.
3Productivity
If retailers offer discounts on their own products to entice users to visit, then consumer traffic can be increased, but the promotion scope is limited to the retailer's own products and services
Solution Approach 1:
The promotion system becomes multi-functional by enabling retailers to promote not only their own products but also third-party digital content. The same location-based delivery mechanism serves both traditional retail promotion and digital content promotion purposes.
Solution Approach 2:
Digital content acts as an intermediary that bridges the retailer and the user. By offering digital content promotions delivered through the location-based system, retailers can entice users to visit while expanding beyond their own product catalog to include third-party content.
4Adaptability or versatility
If cross-promotions between different companies are arranged with physical signage and packaging, then product and brand visibility can be increased, but the process involves significant advanced planning and preparation that makes it difficult to modify or evaluate in real-time
Solution Approach 1:
The mechanical system of physical signage and packaging is replaced with a digital location-based delivery system. This substitution eliminates the need for physical production, shipping, and installation, allowing real-time modification and evaluation of cross-promotions through software updates.
Solution Approach 2:
Cross-promotions transition from static physical displays to dynamic digital content delivered based on real-time location data. The system can be modified, updated, and evaluated in real-time without the constraints of physical production cycles.
Data Source
AI summary
Systems and methods are provided for enabling access to digital content based on geographic locations visited by mobile device users. One method includes receiving a promotion associated with premium digital content, access information, and one or more locations in which the premium digital content is accessible. The premium digital content includes restricted access content and the premium digital content is associated with open access content, determining one or more geo-fences based on the one or more locations, transmitting at least part of the promotion to one or more mobile devices, receiving a geographic location of the one or more mobile devices, determining whether the geographic location of the one or more mobile devices is within at least one of the one or more geo-fences, and transmitting, when the geographic location of the one or more mobile devices is determined to be within the one or more geo-fences, access information for the premium digital content to the one or more mobile devices within the one or more geo-fences.