Geofenced Content Delivery for Sponsor Exclusivity
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Solution Overview
Problem
Current content delivery technologies broadcast advertisements and content to all devices within a geographic area, lacking the ability to reserve exclusive or semi-exclusive delivery to specific geographic areas for particular sponsors.
Innovation Solution
A content delivery platform registers applications and establishes geographic areas, associating sponsors with these areas, allowing for exclusive or semi-exclusive content delivery to mobile devices based on their location within these areas, with options for time-based restrictions and sponsor selection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If content is broadcast to all devices within a geographic area, then content delivery coverage is improved, but content delivery exclusivity deteriorates
Solution Approach 1:
The system segments the geographic area into multiple exclusive zones, each assigned to different sponsors. Instead of broadcasting to all devices in a general area, the content delivery platform divides the service region into distinct segments where each sponsor has exclusive rights to deliver content to devices within their assigned zone. This resolves the contradiction by maintaining broad coverage through multiple segments while ensuring exclusivity within each segment.
Solution Approach 2:
The system applies local quality by providing different content delivery exclusivity levels to different geographic locations. Each sponsor's reserved area receives customized content delivery treatment, where only that sponsor's content is delivered to devices within their specific zone. This allows the system to maintain overall broad coverage while providing localized exclusivity to meet different sponsors' requirements.
2Productivity
If content is delivered to multiple users concurrently using push technology, then content delivery efficiency is improved, but content delivery control deteriorates
Solution Approach 1:
The system implements feedback mechanisms where devices report their location and content consumption status back to the content delivery platform. This feedback loop enables the platform to maintain concurrent push delivery efficiency while exercising precise control over which devices receive which content based on their real-time location within reserved areas. The feedback ensures that concurrent delivery does not compromise the exclusivity control requirement.
3Quantity of substance
If advertisements are broadcast to any mobile device within a city, then advertisement reach is improved, but advertisement targeting precision deteriorates
Solution Approach 1:
The system segments the city-wide advertisement space into multiple exclusive zones assigned to different sponsors. Each zone maintains precise targeting for its assigned sponsor while collectively covering the entire city area. This segmentation allows the system to achieve both broad reach through multiple zones and precise targeting within each zone, resolving the contradiction between quantity and precision.
Data Source
AI summary
Application developers can request to have their applications registered for use with a content delivery platform. The operator of the content delivery platform establishes perimeters defining geographic areas, and maintains records reserving particular areas for delivery of content associated with particular sponsors. Registered applications running on mobile devices can request content from the content delivery platform. Based at least in part on the request, the content delivery platform can identify a target location, which may be the location of the mobile device, or some other location indicated in the request. A mobile device can be provided content based on the relationship of the target location to the geographic areas, so that a registered application running on a mobile device with a target location contained within a geographic area assigned to a particular sponsor will receive content related to that sponsor.