Geofenced Content Delivery for Exclusive Sponsor Targeting
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Solution Overview
Problem
Current content delivery technologies broadcast advertisements to all devices within a geographic area, lacking the ability to reserve exclusive delivery to specific sponsors within those areas, leading to inefficiencies and less targeted advertising.
Innovation Solution
A content delivery platform registers applications and defines geographic areas for exclusive or semi-exclusive sponsorship, allowing sponsors to reserve areas for targeted content delivery based on device location, using various methods to determine proximity and deliver content accordingly.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If content is broadcast to all devices within a geographic area, then content delivery coverage is improved, but advertising targeting precision deteriorates
Solution Approach 1:
The patent segments the geographic area into multiple sponsored zones, each associated with different sponsors. Instead of broadcasting to all devices uniformly, the system divides the coverage area into distinct regions where different sponsors can deliver targeted content based on device location within specific zones.
Solution Approach 2:
The patent implements local quality by allowing different sponsors to have exclusive or semi-exclusive rights to deliver content in specific geographic zones. Each zone can have different content delivery characteristics, sponsor associations, and targeting parameters, enabling precise local advertising while maintaining broad overall coverage.
2Measurement precision
If exclusive geographic areas are reserved for sponsors, then advertising targeting precision is improved, but system complexity increases
Solution Approach 1:
The patent introduces a content delivery platform as an intermediary that manages the complex sponsor-area associations, perimeter definitions, and device location matching. This intermediary layer handles the complexity of exclusive area reservations and sponsored zone management, shielding individual sponsors and devices from the underlying system complexity while enabling precise targeting.
3Adaptability or versatility
If multiple sponsors compete for the same geographic area, then sponsor selection options are improved, but content delivery reliability deteriorates
Solution Approach 1:
The patent implements dynamic sponsor selection through semi-exclusive arrangements where sponsors can be selected based on real-time conditions such as device location, time of day, and engagement metrics. The system dynamically adjusts which sponsor delivers content to which device, allowing multiple sponsors to serve different segments of the same geographic area while maintaining reliable delivery through automated selection algorithms.
Data Source
AI summary
Application developers can request to have their applications registered for use with a content delivery platform. The operator of the content delivery platform establishes perimeters defining geographic areas, and maintains records reserving particular areas for delivery of content associated with particular sponsors. Registered applications running on mobile devices can request content from the content delivery platform. Based at least in part on the request, the content delivery platform can identify a target location, which may be the location of the mobile device, or some other location indicated in the request. A mobile device can be provided content based on the relationship of the target location to the geographic areas, so that a registered application running on a mobile device with a target location contained within a geographic area assigned to a particular sponsor will receive content related to that sponsor.