Geo-fenced Mobile App for Real-time Customer Feedback Collection
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Solution Overview
Problem
Businesses face challenges in collecting accurate, real-time customer data, especially during slow periods, and existing methods like receipt surveys yield limited usable data, making it difficult for them to tailor offerings and maintain sales.
Innovation Solution
A data collection system that combines notifications, vouchers, geo-fences, surveys, and gamification through a mobile application, where consumers receive vouchers for completing surveys within defined geo-fenced areas, allowing businesses to gather valuable feedback and improve their offerings while promoting their products and services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If receipt surveys are used to collect customer data, then some customer feedback can be obtained, but the amount of usable data is very limited
Solution Approach 1:
A mobile application serves as an intermediary between the customer and the business, enabling comprehensive data collection through geo-fencing technology and push notifications. The app captures detailed customer feedback, preferences, and behavioral data that goes far beyond what receipt surveys can obtain, thereby resolving the limitation of usable data while maintaining efficient collection processes.
Solution Approach 2:
The patent replaces the manual, paper-based receipt survey system with an automated digital mobile application. This substitution enables real-time data capture through geo-fencing triggers and push notifications, transforming the inefficient mechanical process of manual survey distribution into an automated electronic system that collects significantly more usable customer data.
2Loss of information
If businesses try to collect more customer data, then better insights can be gained, but customer engagement and response rates decrease
Solution Approach 1:
The system implements a feedback loop where customers receive push notifications prompting them to complete surveys, and upon completion, they are rewarded with vouchers or incentives. This feedback mechanism encourages continuous customer participation and maintains high response rates while collecting comprehensive data about customer preferences, behaviors, and feedback.
Solution Approach 2:
The mobile application enables customers to easily access and complete surveys at their convenience through push notifications and in-app interfaces. The system automatically manages survey distribution, data collection, and incentive delivery, making the process simple for customers while maximizing data collection efficiency.
3Productivity
If traditional data collection methods are used, then implementation is simple, but real-time data collection and analysis capability is insufficient
Solution Approach 1:
The mobile application serves multiple functions within a single system: it performs geo-fencing detection, sends push notifications, collects survey data, manages voucher distribution, and analyzes customer feedback in real-time. This multi-functional approach enables comprehensive real-time data collection while consolidating system complexity into a single unified platform that businesses can deploy effectively.
Data Source
AI summary
Provided are various methods of data collection and providing feedback to business owners and other types of venues using a software application. The software application includes various levels including a venue software application level, a consumer software application level and a cloud-based server software application level. The consumer software application is downloaded onto a smart device and notifications are sent to the smart device when a consumer enters a venue's defined geo-fences. The notification informs the consumer of survey-voucher pairs, where vouchers may be redeemed in exchange for the consumer completing surveys. The information obtained from the surveys provides feedback to venues and business owners.