Geo-fenced Mobile App for Real-time Consumer Feedback
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Solution Overview
Problem
Businesses struggle to collect accurate and valuable customer data, particularly location-specific data, which is crucial for tailoring offerings to consumer tastes and preferences. Existing methods like receipt surveys yield limited usable data.
Innovation Solution
A data collection system that combines notifications, vouchers, geo-fences, surveys, and gamification to collect consumer data. The system uses a mobile application triggered by geo-fencing technology to distribute surveys and offer vouchers in exchange for completed surveys, allowing businesses to gather feedback and improve their offerings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If receipt surveys are used to collect customer data, then data collection is simplified, but the amount of usable data obtained is very limited
Solution Approach 1:
The system segments the data collection process into multiple components: geo-fencing for location identification, mobile app notifications for engagement, surveys for data collection, and vouchers for incentive. This segmentation allows each component to perform its specific function efficiently while collectively providing comprehensive data collection that overcomes the limitations of traditional receipt surveys.
Solution Approach 2:
The mobile application serves as an intermediary between the business and consumers. It receives location data from geo-fencing, delivers personalized notifications, collects survey responses, and manages voucher distribution. This intermediary system enables rich data collection without requiring complex direct interactions between businesses and consumers.
2Adaptability or versatility
If location specific data is collected to customize solutions to localized markets, then marketing effectiveness is improved, but data collection complexity increases
Solution Approach 1:
The system employs self-service mechanisms where the mobile application automatically detects when a consumer enters a geo-fenced area, triggers notifications, and collects survey data without requiring manual intervention from business staff. The geo-fencing technology automatically identifies location-specific contexts, enabling customized marketing while reducing operational complexity.
Solution Approach 2:
The mobile application serves multiple functions: it acts as a geo-fencing receiver, notification delivery system, survey platform, and voucher management tool. This multi-functionality consolidates what would otherwise require separate systems into a single unified application, reducing overall system complexity while maintaining high adaptability for localized market customization.
3Reliability
If surveys are distributed to consumers to obtain feedback, then product improvement is enabled, but consumer engagement time is increased
Solution Approach 1:
The system performs preliminary actions by pre-positioning consumers within geo-fenced areas and pre-triggering notifications before the actual survey completion. The mobile application is pre-configured with survey questions and voucher details, so when a consumer enters the designated area, the survey is immediately available for quick completion, reducing the time needed while maintaining feedback credibility.
Solution Approach 2:
The system implements immediate feedback loops where consumers receive notifications, complete surveys, and obtain vouchers in a rapid sequence. The business receives survey data in real-time, enabling immediate product improvement actions. This feedback mechanism maintains high reliability of feedback while minimizing the time consumers spend engaged with the survey through optimized delivery and instant reward provision.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The system enables businesses to obtain credible, real-time consumer feedback, identify areas for improvement, and promote their products and services. It also incentivizes consumers to visit businesses, establishing a relationship based on tailored offerings.
Implementation Method 1
a mobile application triggered by geo-fencing technology
Data Source
AI summary
Provided are various methods of data collection and providing feedback to business owners and other types of venues using a software application. The software application includes various levels including a venue software application level, a consumer software application level and a cloud-based server software application level. The consumer software application is downloaded onto a smart device and notifications are sent to the smart device when a consumer enters a venue's defined geo-fences. The notification informs the consumer of survey-voucher pairs, where vouchers may be redeemed in exchange for the consumer completing surveys. The information obtained from the surveys provides feedback to venues and business owners.