Geofenced Offer Delivery via Mobile Device Positioning
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Solution Overview
Problem
Traditional offer distribution systems face challenges in effectively targeting consumers based on geographic location, leading to wasted resources and eroded margins due to inefficient offer delivery, high administrative costs for rewarding consumers, overwhelming consumers with irrelevant offers, and difficulties in geographically targeting multiple locations accurately.
Innovation Solution
A system and method for managing multi-stage geolocated offers using consumer mobile devices to alert and reward consumers for visiting specific geographic locations, utilizing geofences and wireless beacons to target offers effectively, automate reward administration, and cache relevant offers for improved user experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional offer distribution systems deliver offers to consumers without precise geographic targeting, then offers can be distributed broadly, but resources are wasted and margins are eroded due to inefficient offer delivery
Solution Approach 1:
The patent applies local quality by delivering offers specifically targeted to consumers based on their precise geographic location using geofence technology. Instead of broad distribution, offers are localized to specific geographic zones, ensuring that only consumers within relevant areas receive offers. This resolves the contradiction by improving offer delivery efficiency through precise targeting while reducing wasted resources by eliminating broad, undifferentiated distribution.
Solution Approach 2:
The system enables self-service through automated geolocation tracking and offer delivery. The mobile device automatically detects when a consumer enters a geofenced area and delivers relevant offers without manual intervention. This automation improves productivity by eliminating manual offer distribution processes while reducing resource waste through precise, location-based targeting that eliminates unnecessary broad distribution.
2Extent of automation
If manual processes are used to track and reward consumers for visiting multiple locations, then administrative control is maintained, but administrative costs increase
Solution Approach 1:
The patent implements self-service by enabling the system to automatically track consumer movements through geofence detection and autonomously administer rewards when consumers complete multi-location visits. The mobile device and server work together to monitor location data, verify visit completion, and deliver rewards without human intervention. This resolves the contradiction by maximizing automation to eliminate manual tracking processes while reducing administrative costs through systematic, automated reward delivery.
Solution Approach 2:
The system employs feedback mechanisms where the server continuously receives location data from mobile devices, processes this information to determine offer redemption status, and automatically delivers rewards. This closed-loop feedback system enables automated reward administration by constantly monitoring consumer location and automatically responding when redemption conditions are met, thereby reducing administrative costs while maintaining control.
3Adaptability or versatility
If consumers are presented with multiple offers without geographic relevance filtering, then offer variety increases, but consumers are overwhelmed with irrelevant offers
Solution Approach 1:
The patent applies local quality by filtering and presenting offers based on the consumer's current geographic location within geofenced areas. The system delivers only offers relevant to the specific location the consumer is visiting, ensuring offer relevance without overwhelming the consumer with irrelevant options. This resolves the contradiction by adapting offer presentation to local geographic context while simplifying the consumer experience through selective, location-appropriate offer delivery.
4Measurement precision
If continuous location monitoring is performed to track consumer movement for offer redemption, then offer accuracy is improved, but battery consumption increases
Solution Approach 1:
The patent implements periodic action by monitoring consumer location at specific intervals rather than continuously. The system checks whether the consumer has entered or exited geofenced areas at defined periods, maintaining sufficient location accuracy for offer redemption while significantly reducing battery consumption compared to continuous monitoring. This resolves the contradiction by providing periodic location updates that maintain measurement precision for offer accuracy while minimizing energy usage through intermittent rather than continuous tracking.
Data Source
AI summary
Provided is a process of managing offers, the process including: obtaining, via a network, with a consumer mobile device, data defining an offer available based on the consumer mobile device being in a first geographic location and redeemable based on the consumer mobile device later being in a second geographic location; sensing, with the consumer mobile device, that the consumer mobile device is in the first geographic location; in response to sensing that that the consumer mobile device is in the first geographic location, presenting an alert with the consumer mobile device, the alert indicating that the offer is available; sensing that the consumer mobile device is in the second geographic location; and in response to sensing that the consumer mobile device is in the second geographic location, determining with a processor of the consumer mobile device that the offer has been redeemed.