Geo-fencing for Mobile Information Delivery
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Solution Overview
Problem
Conventional methods for measuring the effectiveness of information delivery to mobile devices, such as the panel-based approach, are inefficient and biased due to the requirement for a large group of panelists, potential differences in user demographics, and high costs, especially when tracking off-line responses.
Innovation Solution
The system employs geo-fencing technology to define virtual geographical areas based on real-world locations, using spatial indices and meta-data to accurately estimate mobile device locations and track off-line responses, allowing for more precise measurement of information campaign effectiveness without the need for a large panel of users.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If panel-based approach is used to measure off-line response effectiveness, then measurement capability is provided, but cost increases and measurement precision decreases due to sampling errors and demographic bias
Solution Approach 1:
The patent extracts the measurement capability from the panel-based approach and implements it through geo-fencing technology. Instead of relying on a large panel of users, the system uses geographical围栏 to track and measure user responses to sponsored information, thereby eliminating the need for extensive panel recruitment while maintaining measurement precision
Solution Approach 2:
The patent creates a virtual copy of the panel-based measurement system through geo-fencing. Rather than physically recruiting panelists, the system uses digital geo-fence boundaries to replicate the measurement function, tracking user locations and responses within defined geographical areas, thus achieving the same measurement goal without the overhead of panel management
2Reliability
If panel-based approach is used to measure off-line response effectiveness, then measurement capability is provided, but cost increases due to maintaining large panelist groups
Solution Approach 1:
The patent implements self-service measurement through geo-fencing technology. The system automatically tracks user locations, determines whether users have responded to sponsored information, and generates measurement reports without requiring manual panel management. This automated approach maintains measurement reliability while eliminating the high costs associated with recruiting, maintaining, and managing large panelist groups
3Measurement precision
If conventional location tracking is used, then mobile device location estimation is provided, but measurement precision decreases for off-line response tracking
Solution Approach 1:
The patent introduces geo-fencing as an intermediary layer between conventional location tracking and off-line response measurement. The geo-fence boundaries act as virtual mediators that automatically determine whether a user's location corresponds to a response action, thereby enhancing measurement precision without requiring complex analysis of raw location data. This intermediary approach simplifies the overall tracking system while improving accuracy
Data Source
AI summary
A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.