Geographic Content Delivery Through Sponsor-Reserved Areas
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Solution Overview
Problem
Current content delivery technologies broadcast content to all devices within a geographic area, lacking the ability to deliver exclusive or semi-exclusive content to specific geographic areas reserved by sponsors, leading to inefficiencies and less targeted advertising.
Innovation Solution
A content delivery platform registers applications and reserves geographic areas for sponsors, delivering content based on the relationship between target locations and these areas, allowing exclusive or semi-exclusive content delivery to mobile devices within these areas.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If content is broadcast to all devices within a geographic area, then content delivery coverage is improved, but content exclusivity and targeting precision deteriorate
Solution Approach 1:
The system segments the geographic area into multiple reserved areas, each associated with different sponsors. Instead of broadcasting to all devices in a general area, the system divides the area into distinct zones with exclusive content delivery rights, enabling both broad coverage through multiple segments and precise targeting within each segment.
Solution Approach 2:
The system implements local quality by allowing different sponsors to reserve specific geographic areas for exclusive content delivery. Each reserved area has unique content characteristics tailored to that specific location, rather than uniform content across the entire broadcast area, thereby improving targeting precision while maintaining overall coverage.
2Productivity
If content is delivered to multiple users concurrently using push technology, then content delivery efficiency is improved, but content exclusivity to specific geographic areas deteriorates
Solution Approach 1:
The system dynamically determines content delivery based on the mobile device's current location relative to reserved geographic areas. The push technology is enhanced with dynamic location checking, allowing efficient concurrent delivery to multiple users while maintaining geographic exclusivity by only pushing content to devices within the appropriate reserved areas.
Solution Approach 2:
The system incorporates feedback mechanisms by continuously monitoring the geographic location of mobile devices and using this information to determine whether to deliver content. This feedback loop ensures that push technology delivers content efficiently to multiple users while maintaining precision by only targeting devices within reserved geographic areas.
3Adaptability or versatility
If a mobile device can receive content from multiple different content providers, then content availability is improved, but sponsor exclusivity in geographic areas deteriorates
Solution Approach 1:
The system performs preliminary action by having sponsors reserve geographic areas in advance before content delivery occurs. This pre-reservation mechanism establishes exclusive rights for specific sponsors in specific areas, ensuring that even though mobile devices could potentially receive content from multiple providers, only the reserved sponsor's content is delivered to devices within their reserved geographic area.
Data Source
AI summary
Application developers can request to have their applications registered for use with a content delivery platform. The operator of the content delivery platform establishes perimeters defining geographic areas, and maintains records reserving particular areas for delivery of content associated with particular sponsors. Registered applications running on mobile devices can request content from the content delivery platform. Based at least in part on the request, the content delivery platform can identify a target location, which may be the location of the mobile device, or some other location indicated in the request. A mobile device can be provided content based on the relationship of the target location to the geographic areas, so that a registered application running on a mobile device with a target location contained within a geographic area assigned to a particular sponsor will receive content related to that sponsor.