Geographic Location Operator Matching for Search Queries
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Solution Overview
Problem
Current systems fail to effectively match user search queries with relevant geographic location-based content from advertisers across varying geographic terms and spellings, leading to missed opportunities in targeted advertising.
Innovation Solution
A computer-implemented method and system that processes keyword terms including a content keyword and a geographic location operator, generating a geographically modified keyword to identify corresponding products or services, and matches these with search queries containing variant geographic location terms, enabling accurate content delivery based on location criteria identifiers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional keyword matching systems are used, then simple search functionality is provided, but they fail to match variant geographic location terms with advertiser content
Solution Approach 1:
The system performs preliminary processing of geographic location operators from advertiser keyword terms before actual search queries are submitted. Geographic location operators are extracted, standardized, and stored in advance, enabling the system to quickly match variant geographic terms in user queries with the pre-processed operator information, thereby improving both matching precision and handling of geographic term variants.
Solution Approach 2:
The patent introduces geographic location operators as intermediary elements that mediate between advertiser keyword terms and user search queries. These operators serve as a bridge that captures the geographic intent in advertiser terms and enables matching with variant geographic terms in user queries, resolving the contradiction between precise matching and comprehensive term coverage.
2Measurement precision
If geographic location operators are extracted and processed, then matching accuracy for location-based content is improved, but system complexity increases
Solution Approach 1:
The system segments the keyword term processing into distinct components: content keywords and geographic location operators. This segmentation allows independent processing of each component type, with geographic location operators being extracted, standardized, and stored separately. The segmentation reduces overall system complexity by breaking down the complex matching task into manageable, independent sub-tasks.
Solution Approach 2:
The system performs preliminary extraction and standardization of geographic location operators from advertiser keyword terms before actual search operations. This pre-processing step converts diverse geographic terms into a standardized format and stores them in advance, eliminating the need for complex real-time processing during query execution, thereby improving location matching accuracy while controlling system complexity.
3Adaptability or versatility
If variant geographic location terms are supported, then user search flexibility is improved, but matching reliability decreases due to spelling variations
Solution Approach 1:
The patent introduces geographic location operators as intermediary elements that mediate between diverse user search terms and advertiser content. These operators capture the essential geographic intent and serve as a reliable matching key that is independent of specific spelling variations or term choices, thereby maintaining match reliability while supporting search flexibility.
Solution Approach 2:
The system changes the parameter used for matching from exact text comparison to standardized geographic location operator matching. By transforming variant geographic terms into a standardized format through the operator framework, the system maintains reliable matching based on the standardized parameter while allowing users to search using flexible, varied geographic expressions.
Data Source
AI summary
Systems and methods of providing information via a computer network responsive to a request are provided. Keyword terms including a content keyword and a geographic location operator can be received via a computer network. A geographically modified keyword can be determined from the keyword terms. The geographically modified keyword indicates a product or service, and indicates a geographic location associated with the geographic location operator. A search query can be received from a user interface of a computing device, and a geographic location term in the search query can be identified. A geographic location term in a search query can be matched with the geographically modified keyword, with the geographic location term being a variant of the geographic location operator. Content can be obtained and provided from a data processing system to the user interface via the computer network, for display at the user interface.