Geographic Traffic Segmentation via Coordinate Data
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Solution Overview
Problem
Current marketing techniques struggle to effectively segment traffic based on geography, leading to inefficient delivery of targeted content, as they rely on demographic information rather than precise location data to tailor advertisements.
Innovation Solution
The system assigns coordinate location data from computing devices to analytics data, defines geographical locations of interest by designating boundary points, and segments traffic accordingly, generating network traffic metrics to provide targeted content based on geographic segmentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If demographic information is used for content targeting, then implementation simplicity is maintained, but geographic segmentation precision deteriorates
Solution Approach 1:
The patent changes the parameter basis from demographic information to coordinate location data, enabling precise geographic segmentation. By transforming the data parameter from imprecise demographic categories to precise GPS coordinates, the system achieves accurate geographic targeting while maintaining implementation feasibility through standard mobile device capabilities.
Solution Approach 2:
The patent replaces the manual demographic data collection method with an automated coordinate-based geographic segmentation system. Mobile devices automatically provide location data, eliminating the need for manual demographic surveys and forms, thereby improving both precision and ease of implementation.
2Measurement precision
If coordinate location data is collected and processed, then geographic segmentation precision is improved, but system complexity increases
Solution Approach 1:
The system utilizes the mobile device's built-in GPS and operating system capabilities to automatically collect and provide coordinate location data. The device serves itself by leveraging existing hardware and software components, eliminating the need for additional complex tracking infrastructure and reducing overall system complexity.
Solution Approach 2:
The patent employs universal mobile device components (GPS receiver, operating system) that serve multiple functions including location tracking, navigation, and communication. This multi-functionality reduces system complexity by utilizing existing universal components rather than requiring specialized dedicated systems.
3Ease of operation
If demographic information is used for targeting, then data collection simplicity is maintained, but content relevance to geographic interests deteriorates
Solution Approach 1:
The patent transforms the data parameter from demographic categories to precise coordinate location data, which directly reflects geographic positioning. This parameter change enables the system to capture and utilize geographic-specific interest information that demographic data cannot provide, while maintaining ease of data collection through automatic device functionality.
Solution Approach 2:
The system uses real-time coordinate location data to dynamically determine and deliver geographically relevant content. This feedback mechanism ensures that the content delivered is continuously aligned with the user's current geographic location and associated interests, preventing information loss regarding geographic-specific preferences.
Data Source
AI summary
Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.