Geographic Targeting Interface with Reach Data and Map Visualization
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Solution Overview
Problem
Current content management systems lack effective tools for campaign sponsors to efficiently target geographic areas for advertising campaigns, as they do not provide intuitive interfaces for selecting and managing geographic locations with associated reach information and mapping capabilities.
Innovation Solution
A method and system for presenting a campaign management user interface that allows sponsors to search, select, and manage geographic areas for targeting, including providing search completions with reach information and enabling the display of selected areas on a map, along with supporting back-end functionality for classifying geographic information and determining nearby locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a content management system provides geographic targeting capabilities, then campaign effectiveness is improved, but the system complexity increases
Solution Approach 1:
The patent introduces a search control as an intermediary interface between the campaign sponsor and the complex geographic data system. The search control accepts simple textual descriptions from users and translates them into complex geographic queries, automatically resolving location names to coordinates and managing geographic hierarchies. This intermediary layer shields users from system complexity while enabling effective geographic targeting.
Solution Approach 2:
The system automatically performs geographic data processing tasks without requiring manual intervention. When a user enters a location name in the search control, the system autonomously resolves the location to coordinates, determines the geographic hierarchy (country, state, city), calculates reach information, and manages the geographic area selections. This self-service capability improves campaign effectiveness while keeping the interface simple.
2Measurement precision
If the system provides detailed reach information for geographic areas, then targeting precision is improved, but information processing complexity increases
Solution Approach 1:
The system pre-calculates and stores reach information for geographic areas before users need it. When geographic boundaries are defined, the system proactively determines the number of users within those boundaries and stores this reach information for quick retrieval. This preliminary action provides precise targeting data without requiring complex real-time calculations during campaign setup.
Solution Approach 2:
The patent replaces manual geographic information processing with automated computational methods. Instead of requiring users to manually calculate or estimate audience reach, the system uses automated algorithms to determine user counts within geographic boundaries, substitute mechanical calculation with computational processing, and provide precise reach metrics instantly.
3Ease of operation
If the system provides mapping and visualization tools, then user experience is improved, but computational requirements increase
Solution Approach 1:
The system creates visual copies of geographic areas through map displays and interface elements that show selected geographic boundaries. Instead of requiring users to imagine or mentally map the geographic selections, the system generates visual representations (map overlays, boundary lines, shaded regions) that copy the actual geographic data in an easily interpretable visual format. This improves ease of operation while using efficient rendering techniques.
Data Source
AI summary
Configurations for geographical targeting for managing content of campaigns are disclosed. In one example, the subject technology provides a user interface including controls for enabling selection of targeting criteria by a content sponsor. The user interface includes a campaign tool for receiving input on campaign details to be executed by a content delivery system. The campaign tool includes a search control for receiving search strings and responsive thereto providing search completions that represent one or more geographic areas and reach information for each geographic area. The campaign tool also includes a control for adding a geographic area to a campaign, excluding the geographic area from the campaign, or presenting a map of the geographic area.