Geographic View Region Segmentation for Targeted Advertising
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Solution Overview
Problem
Current online advertising systems lack effective methods for managing and targeting advertisements within geographic views of real property regions, particularly in online property management systems, where advertisers struggle to overlay promotional content on specific regions of interest in a user-friendly and efficient manner.
Innovation Solution
A computer-implemented method and medium for managing real property regions within an online property management system, which provides a geographic view, identifies regions of interest, analyzes for promotional features, and allows users to alter their behavior or appearance by uploading images or data, enabling targeted advertising and bidding on available regions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If automated contextual advertising systems are used to select and serve ads based on content analysis, then advertising targeting accuracy is improved, but the complexity of the advertising management system increases
Solution Approach 1:
The patent segments the geographic view into discrete selectable regions, each representing a distinct advertising opportunity. This segmentation allows the complex task of contextual advertising to be broken down into manageable regional units, where each region can be independently analyzed, bid on, and managed, thereby reducing overall system complexity while maintaining targeting accuracy
Solution Approach 2:
The patent introduces an intermediary auction mechanism that mediates between advertisers and property regions. This intermediary system automatically matches advertisers with suitable regions based on bids and contextual relevance, reducing the complexity of direct advertiser-system interactions while preserving precise targeting capabilities
2Adaptability or versatility
If users can interact with and select specific regions in geographic views for advertising, then user engagement is improved, but the ease of operation deteriorates due to the complexity of region selection and management
Solution Approach 1:
The patent implements dynamic region selection where the available regions and their advertising opportunities adapt based on user interaction, bids, and system state. This dynamic approach allows the system to become more user-friendly over time, presenting only relevant regions to each user based on their preferences and previous actions, thereby maintaining high engagement while improving ease of operation
Solution Approach 2:
The patent enables advertisers to autonomously select and bid on regions that match their advertising goals without requiring complex system configuration. The system provides self-service capabilities where advertisers can independently navigate, evaluate, and bid on regions based on their own criteria, reducing the operational burden while maintaining versatility
3Adaptability or versatility
If multiple promotional features are allowed in geographic views (signs, posters, banners, billboards), then advertising versatility is improved, but the difficulty of detecting and measuring appropriate advertising locations increases
Solution Approach 1:
The patent segments the geographic view into discrete regions, with each region potentially containing one or more types of promotional features. This segmentation provides a structured framework for detecting and measuring advertising locations, as the system only needs to identify and characterize regions rather than individually detect each promotional feature within them, thereby reducing detection difficulty while maintaining versatility
Solution Approach 2:
The patent creates a universal region-based advertising framework that can accommodate multiple types of promotional features (signs, posters, banners, billboards) within a single standardized system. This multi-functional approach allows the same detection and measurement processes to handle diverse advertising formats, reducing the complexity that would otherwise arise from managing multiple specialized detection systems
Data Source
AI summary
Techniques for identifying groups of features in an online geographic view of a real property and replacing and/or augmenting the groups of features with advertisement information are described. The techniques include providing a geographic view of a property within an online property management system, identifying a region of interest in the geographic view, analyzing the geographic view to locate one or more promotional features within the geographic view positioned upon a real property region, providing a user-selectable link associated with the region of interest in the geographic view, receiving a request for the region of interest in the geographic view via the user-selectable link, receiving data to alter at least one of the behavior or the appearance of the region of interest, storing the data in association with the geographic view, and updating the region of interest within the geographic view based upon the received data.