Geospatial Campaign Management System
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Solution Overview
Problem
There is a need to effectively measure and track the effectiveness of advertising, marketing, and informational campaigns across various geographic areas, as current methods lack the ability to determine the reach and impact of campaign messages on intended audiences.
Innovation Solution
A campaign management system that integrates geospatial data with campaign data to generate map images, allowing for the selection and analysis of campaign events and symbology, enabling users to track and measure the effectiveness of campaigns geographically.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If campaign data is tracked without geospatial integration, then campaign execution is simple, but effectiveness measurement and geographic reach analysis are insufficient
Solution Approach 1:
The patent combines campaign management data with geospatial data into a unified system. The program management system integrates campaign events, messages, and geographic location data, allowing simultaneous tracking of both campaign execution and geographic reach. This merging enables precise effectiveness measurement without proportionally increasing system complexity, as the geospatial layer is added to existing campaign management infrastructure.
Solution Approach 2:
The patent introduces geospatial data as an intermediary layer between campaign execution and effectiveness measurement. This intermediary enables the connection between campaign messages delivered and geographic areas affected, providing a bridge that allows measurement of campaign reach and impact without requiring fundamental changes to campaign management processes.
2Measurement precision
If geospatial tracking is implemented for all campaign events, then geographic reach analysis is precise, but data processing time and computational resources increase
Solution Approach 1:
The patent applies preliminary action by pre-processing and organizing geospatial data before campaign analysis. The system establishes geospatial frameworks and data structures in advance, so that when campaign events are tracked, the geographic analysis can be performed efficiently using pre-prepared spatial indexes and geographic reference data, reducing real-time processing requirements.
3Loss of information
If detailed campaign event data is collected across multiple geographic areas, then campaign effectiveness can be measured, but data management and analysis complexity increase
Solution Approach 1:
The patent segments campaign data by geographic regions, allowing the system to manage and analyze large volumes of campaign information in manageable geographic units. This segmentation enables efficient data organization where campaign events are grouped by location, making data management more tractable while preserving complete campaign information across all areas.
Solution Approach 2:
The patent adds a geographic dimension to campaign data management. By organizing campaign information with spatial coordinates and geographic boundaries as an additional dimension, the system enables efficient querying and analysis across multiple areas simultaneously, reducing the complexity of managing detailed campaign data through spatial indexing and geographic grouping.
Data Source
AI summary
A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and/or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.