Geospatial CRM with Quadkey Aggregation for Real Estate Data
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Solution Overview
Problem
Conventional tools in the real estate industry lack integration with multiple listing services, provide inaccurate data, and fail to utilize big data and geospatial technologies, leading to a devaluation of real estate agents and inefficient home buying processes.
Innovation Solution
A customer relationship management (CRM) software with geospatial tools that processes and enriches data to provide accurate and timely information for real estate agents and mortgage loan originators, using big data analysis to identify potential buyers and sellers, and integrating with multiple listing services for effective lead generation and market insights.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional tools are used to provide home search information, then buyers can access online data sources, but the data displayed is inaccurate and agents lose credibility
Solution Approach 1:
The patent introduces a geospatial CRM system as an intermediary between multiple listing services and buyers/agents. This system integrates data from multiple MLS sources, applies geospatial analysis and big data processing to verify and enrich the data, then presents accurate information through a unified platform. The intermediary validates and cleanses data before delivery, ensuring accuracy while maintaining agent credibility by providing reliable, verified information.
2Adaptability or versatility
If conventional tools compete with agents for business, then buyers gain access to information, but agents are pushed out of the market and their value is devalued
Solution Approach 1:
The patent segments the real estate information ecosystem into distinct functional layers: data collection from multiple MLS sources, geospatial processing and analysis, lead generation and verification, and client-facing presentation. The geospatial CRM system operates as a specialized segment that enhances rather than replaces agents, providing them with sophisticated lead generation capabilities, market analysis tools, and automated data processing while agents maintain their client relationship management and negotiation roles.
Solution Approach 2:
The geospatial CRM system serves as an intermediary tool that empowers agents rather than replacing them. It provides agents with enhanced capabilities including geospatial lead generation, data verification, and market analysis, allowing agents to maintain their value by leveraging these advanced tools to serve clients more effectively while keeping agents central to the transaction process.
3Productivity
If conventional tools provide leads, then buyers can be contacted, but leads are overpriced, stale, and not scrubbed for data accuracy
Solution Approach 1:
The patent implements preliminary actions in the lead generation process by pre-scrubbing and verifying lead data before it reaches agents. The geospatial CRM system performs advance validation including checking data accuracy, verifying current status (not stale), filtering out duplicates, and enriching leads with additional verified information. This preliminary processing ensures that only high-quality, accurate, and current leads are presented to agents, eliminating the need for post-generation lead cleaning.
Data Source
AI summary
In accordance with embodiments disclosed herein, there is provided systems, apparatuses, and methods for customer relationship management (CRM) with geospatial tools. A server device receives a request to display a map image via a graphical user interface (GUI). The server device accesses a data store to retrieve property data items corresponding to the map image. The server device generates and assigns, for each of the property data items, a property quadkey. The server device filters, using a first map quadkey of the map image, the property data items to obtain two or more property data items. The server device aggregates the two or more property data items into an aggregate property marker and generates an aggregate quadkey for the aggregate property marker. The server device transmits a response to cause the user device to display, via the GUI, the aggregate property marker overlaid on the map image.