Custom Geospatial Polygon Segmentation for Precise Content Targeting
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Solution Overview
Problem
Existing population segmentation techniques lack the ability to target specific, arbitrary geographic regions with unique user characteristics, limiting the precision of online content customization based on location.
Innovation Solution
A system that allows for real-time notification and content delivery by defining custom polygons on a map using geospatial datasets, enabling precise targeting of user devices based on both behavioral traits and geographic locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If existing population segmentation techniques are used, then online content can be customized based on broad geographic units (cities), but the system cannot target arbitrary regions with specific user characteristics or precise locations near businesses
Solution Approach 1:
The patent segments the geographic space into custom-defined polygons rather than using fixed administrative boundaries. Users can draw arbitrary polygon shapes to define target regions, enabling precise segmentation of any geographic area regardless of city or district boundaries. This allows targeting of specific neighborhoods, areas near businesses, or regions with particular user characteristics.
Solution Approach 2:
The system enables different content delivery policies for different custom-defined geographic regions. Each polygon can be independently configured with its own targeting criteria and content delivery rules, allowing local customization of online content based on specific geographic areas rather than applying uniform rules across entire cities or regions.
2Adaptability or versatility
If fixed geographic units (cities, districts) are used for segmentation, then the system is simple to operate, but it cannot target arbitrary regions with specific characteristics
Solution Approach 1:
The system provides self-service tools that allow users to directly draw and define their own custom geographic polygons on an interactive map interface. Users can manually create custom regions by dragging and dropping points to form polygons, eliminating the need for complex configuration processes or dependency on pre-defined geographic units. The system automatically processes these user-defined regions for content delivery.
3Speed
If real-time notification and content delivery is implemented, then customized content can be delivered promptly when subject activity is detected, but the system complexity increases
Solution Approach 1:
The system pre-defines the target geographic polygons and content delivery rules before subject activity occurs. When subject activity is detected within a predefined polygon, the system can immediately deliver the appropriate content without requiring complex real-time decision-making or dynamic polygon generation. This preliminary configuration simplifies the real-time processing requirements.
Data Source
AI summary
Certain embodiments involve generating a real-time notification to facilitate the delivery of customized content, based on detecting that a subject activity occurs within a customized subject region. For instance, a computing system updates a graphical interface to display, as a layer on a map, detected instances of a subject activity performed within a geographic area of the map. The computing system determines a polygon corresponding to a region of the geographic area, where the polygon is determined from a graphical input representing lines at locations on the map on which the detected instances are overlaid. The computing system determines that a location of a detected instance of the subject activity performed by a user device falls within the polygon. The computing system transmits a notification to a content provider, such that the content provider delivers customized content to the user device that performed the detected instance of the subject activity.