Geostamping Mobile Location Data for Usage Analytics
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Solution Overview
Problem
Current location-based service technologies lack the ability to effectively monitor and provide feedback on the geographic location of users when using location-based applications, hindering developers and commercial entities in understanding application adoption and usage patterns, which is crucial for targeted marketing and application optimization.
Innovation Solution
A system and method that utilizes a mobile device located within a positioning infrastructure, with an analytic server communicating to determine and geostamp the location of the device, creating reports and triggering actions based on usage data to provide insights on application use and user location, enabling better marketing strategies and application development.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If location-based services are provided on cellular phones, then user adoption increases, but feedback on geographic location usage data is lost
Solution Approach 1:
The patent implements a feedback mechanism by capturing location data from cellular phones when applications are used, storing this geographic information in a database, and providing it back to developers and commercial entities. This resolves the contradiction by ensuring that while user adoption increases, the geographic location usage data is not lost but rather collected and made available for analysis and marketing purposes.
2Loss of information
If location monitoring is implemented, then geographic usage data is captured, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary component - a location-based service platform with a database server - that mediates between the cellular phones and the end users/developers. The platform captures location data automatically in the background without requiring complex monitoring software on each device, thus reducing individual device complexity while still achieving comprehensive geographic usage data collection.
3Productivity
If developers design applications without location usage feedback, then development speed increases, but application optimization decreases
Solution Approach 1:
The patent enables preliminary action by providing developers with access to geographic usage data before final application optimization. Developers can analyze location-based usage patterns and optimize their applications in advance based on real-world data, rather than having to wait for post-deployment feedback. This maintains development speed while improving application optimization through data-driven decisions.
Data Source
AI summary
A system for analyzing the use of location-based service applications including: a mobile device. A carrier-positioning infrastructure interacts with the mobile device for enabling the use of location-based applications by the mobile device. A mobile location-based application provider communicates with the carrier-positioning infrastructure to provide a location-based application to the mobile device. A location transaction platform monitors the use of the location-based application by the mobile device. An analytics server communicates with the location transaction platform and location stamps an occurrence of use of the location-based application by the mobile device and performs a task in accordance with predetermined rules as a function of the location-based stamp.