Gesture-Controlled Content Acceleration for Network Traffic Reduction
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Solution Overview
Problem
Users often do not fully consume online content items, such as advertisements, leading to incomplete delivery of brand messages and increased network usage due to partial content consumption, which results in inefficient network traffic and user experience.
Innovation Solution
A system and method that utilize a user's continuous gesture, like a press-and-hold on a touchscreen, to alter the presentation of online content items, allowing accelerated viewing of non-critical segments while ensuring key messages are delivered at normal speed, and optionally switching to alternate ads or modifying the display to reduce network traffic.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If online content items are displayed at normal speed for complete consumption, then brand message delivery is ensured, but network usage increases and user time is wasted when content is not fully viewed
Solution Approach 1:
The content item is divided into two segments: a first portion (non-critical content) and a second portion (key brand message). The system selectively accelerates only the first portion while maintaining normal speed for the second portion, ensuring brand message delivery while reducing network usage for partially viewed content.
Solution Approach 2:
The system applies accelerated playback speed only to the extent necessary for non-critical content portions, rather than accelerating the entire content item. This partial action approach reduces network usage while still delivering the essential brand message at appropriate speed.
2Reliability
If online content items are displayed at normal speed for complete consumption, then content quality is maintained, but user time is increased when content is not fully viewed
Solution Approach 1:
The content item is segmented into a first portion suitable for accelerated playback and a second portion containing the key brand message displayed at normal speed. This segmentation reduces overall viewing time for users who may not consume the entire content while preserving content quality for the critical message portion.
Solution Approach 2:
Accelerated playback is applied partially only to non-critical portions of the content, not the entire content item. This reduces user time investment while maintaining content quality for the essential brand message that requires normal playback speed.
3Reliability
If complete content items are served to all users, then content delivery completeness is ensured, but network traffic increases due to partial consumption
Solution Approach 1:
The system segments content delivery into a first portion that can be rapidly transmitted and viewed at accelerated speed, and a second portion containing the key brand message. This reduces overall network traffic for users who may not view the complete content while ensuring complete delivery of the critical message.
Solution Approach 2:
The system transmits content partially at accelerated rates for non-critical portions, reducing the quantity of data that needs to be transmitted over the network. The critical brand message portion is transmitted at normal rates to ensure completeness, optimizing the balance between network traffic and content delivery reliability.
Data Source
AI summary
A user computing device for content presentation to a user is provided. The user computing device includes an interactive surface including an input device and a display device. The display device is configured to provide content presentation to the user. The input device is configured to generate an indication of a gesture when performed by the user. The user computing device also includes at least one processor configured to display a first content item to the user through the display device. The at least one processor is also configured to receive an indication of a continuous gesture made by the user using the input device during the display of the first content item. The at least one processor is also configured to alter the display of the first content item based at least in part on the indication of the continuous gesture.