Gesture Profile for Automated Mobile Purchase
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Solution Overview
Problem
There is friction in the purchasing process, particularly when consumers want to buy digital products like songs, as they need to identify the product and find a merchant, which adds extra steps and can deter purchases.
Innovation Solution
A system and method that allows users to set up a gesture profile on a mobile device to automatically search and purchase products or services by detecting predefined gestures, linking the gesture to a payment method, thereby simplifying the purchasing process.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If the traditional purchasing process is used where consumers manually identify products and find merchants, then the purchasing process is thorough and complete, but the process becomes complex and time-consuming with multiple friction points
Solution Approach 1:
The system performs preliminary actions by automatically identifying products and finding merchants before the consumer completes the purchase. The mobile device proactively searches for products matching the consumer's intent and pre-identifies suitable merchants, eliminating the need for manual product identification and merchant search during the actual purchasing moment.
Solution Approach 2:
The system enables self-service by allowing the mobile device to autonomously complete the product identification and merchant finding tasks without requiring active consumer participation. The device uses its sensors, camera, and connectivity to automatically perform these functions, freeing the consumer from manual involvement in these intermediate steps.
2Reliability
If additional steps are added to the purchasing process for product identification and merchant finding, then the purchase can be more accurate and informed, but the friction increases and may deter consumers from completing purchases
Solution Approach 1:
The system replaces the mechanical manual process of product identification and merchant finding with automated electronic systems. The mobile device uses its camera, sensors, and software algorithms to automatically identify products and search for merchants, substituting the manual mechanical actions with electronic automation that maintains accuracy while reducing complexity.
3Ease of operation
If the consumer has to manually visit the merchant to pay for the product, then the payment process is secure and verified, but the overall purchasing experience becomes less convenient and more time-consuming
Solution Approach 1:
The system merges the product identification, merchant finding, and payment initiation functions into a single integrated process. By combining these previously separate steps into one unified workflow that can be initiated and completed through a single gesture or action, the system reduces the total time required while maintaining security through the use of stored payment information and verification protocols.
Data Source
AI summary
A gesture profile may be set up for making a purchase. The gesture profile may define a gesture that triggers a purchase transaction. When the gesture is detected, a purchase target may be searched and identified. The purchase target may be purchased automatically using a payment method defined in the gesture profile. When multiple purchase targets are identified, a user selection may be received to select one or more purchase targets. The selected purchase targets may be purchased using the payment method defined in the gesture profile. Accordingly, a user may purchase a product or service by making a simple gesture on a mobile device.