Gesture-Based Tagging for Seamless Media Content Access

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Solution Overview

Problem

Current methods for finding information related to items within media content, such as videos, are inefficient and disruptive, requiring users to switch between viewing media and searching, especially on devices with limited capabilities like mobile devices.

Innovation Solution

Gesture-based tagging allows users to indicate interest in items within media content using gestures, enabling the automatic retrieval and display of related content without the need to open a web browser or manually input search queries.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If a user opens a web browser and navigates to a search service to find related content, then the user can obtain search results, but the process becomes time-consuming and disruptive to media consumption

Engineering Contradiction:
Improveaccess to related contentVSAvoidsearch time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system pre-loads and caches related content in the background before the user actually needs it. When a user views an item in media content, the related content is already available locally, eliminating the need for real-time web browsing and manual search queries.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces a media content server and client device as intermediaries between the user and the search service. The server automatically generates and delivers related content based on item identifiers embedded in the media content, acting as a mediator that eliminates the need for direct user interaction with external search engines.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If a user manually enters a search query to obtain related content, then the user can find desired information, but the process is inefficient and disrupts media viewing

Engineering Contradiction:
Improveaccess to related contentVSAvoiduser efficiency
Core Design Contradiction:
Loss of informationVSProductivity

Solution Approach 1:

The system performs automatic content retrieval and delivery without requiring manual user input. The media content server automatically generates related content queries using item identifiers from the media content and delivers the results directly to the client device, making the system self-sufficient and eliminating manual search operations.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces the mechanical process of manual typing and navigation with an automated electronic system. Item identifiers embedded in media content are automatically processed by the server to generate and deliver related content, substituting manual mechanical operations with automated electronic data processing.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Loss of information

If the system provides comprehensive related content through external search services, then the user can access detailed information, but the complexity of the system increases

Engineering Contradiction:
Improvecompleteness of related contentVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent extracts the essential search functionality from complex external search services and implements it locally through item identifiers. By embedding identifiers directly in the media content and using them to query a streamlined server, the system removes the need for users to interact with complicated external search interfaces while maintaining access to related content.

Inventive Principle:
Principle #2Taking out (Extraction)

Data Source

PatentEP2791761B1Gesture-based tagging to view related content
Publication Date: 2019.07.24 MICROSOFT TECHNOLOGY LICENSING LLC
  • EP2791761B1 patent drawingFigure 1
  • EP2791761B1 patent drawingFigure 2
  • EP2791761B1 patent drawingFigure 3

AI summary

Computer-readable media, computer systems, and computing devices for enabling a user to view content related to an item within media content is provided. In one embodiment, a tagging gesture that indicates a user interest in an item presented within media content displayed to the user is detected. Such a tagging gesture can define a region of displayed content having the item. In response to detecting the tagging gesture, an advertisement provided by a third party that is related to the item is presented.