Gesture-Based Video Transition for Seamless Ad Recall

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Solution Overview

Problem

Users face inconvenience in transitioning between moving pictures or viewing previously watched advertisement videos while consuming multimedia content, as they often need to navigate through lists or separate menus.

Innovation Solution

A video transition method that allows users to switch between main moving pictures and connected sub-moving pictures, such as advertisement videos, using intuitive gestures on a touchscreen device, enabling seamless transitions without relying on lists or menus, and allowing recallable advertisement videos at desired times.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users navigate through lists or separate menus to transition between moving pictures or view advertisement videos, then they can access the desired content, but the operation becomes complex and time-consuming

Engineering Contradiction:
Improveease of transition between moving picturesVSAvoidtime required for navigation
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-loading sub-moving pictures and maintaining their state in memory before user request. When a user views a moving picture, associated advertisement videos and related content are already prepared and can be quickly transitioned to without full navigation through lists or menus, thus reducing the time required for content access while maintaining ease of operation

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If users navigate through lists or separate menus to view previously watched advertisement videos, then they can access the content, but the device complexity increases

Engineering Contradiction:
Improveaccessibility of previously watched contentVSAvoidcomplexity of navigation system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system merges the functionality of viewing main moving pictures with viewing associated sub-moving pictures and previously watched advertisement videos into a unified interface. The transition mechanism combines list navigation, menu access, and direct gesture-based access into a single integrated system that provides adaptability for different viewing needs without requiring separate complex navigation paths, thus reducing device complexity while maintaining versatility

Inventive Principle:
Principle #5Merging (Combining)

3Ease of operation

If the system provides seamless transition between moving pictures and advertisement videos, then user experience improves, but the system must manage multiple video states and transitions

Engineering Contradiction:
Improveseamlessness of transitionVSAvoidcomplexity of state management
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system applies dynamics by making the video playback state flexible and adaptable rather than fixed. The main moving picture player can dynamically transition to sub-moving pictures (advertisement videos) and previously watched content based on user gestures, with the system automatically managing playback state, suspension, and resumption. This dynamic state management provides seamless transitions while the system internally handles the complexity of coordinating multiple video states through a unified control mechanism

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS9965172B2Video transition method and video transition system
Publication Date: 2018.05.08 NAVER CORP
  • US9965172B2 patent drawing
  • US9965172B2 patent drawing
  • US9965172B2 patent drawing

AI summary

Disclosed are a video transition method and system, including performing a screen transition operation from a first moving picture to a second moving picture in response to a first transition gesture input during playing the first moving picture when the first moving picture and a second moving picture connected with the first moving picture are sequentially played at predetermined times, suspending the first moving picture being played and playing the second moving picture in response to a completion in the screen transition operation to the second moving picture, performing a screen transition operation from the second moving picture to the first moving picture in response to a second transition gesture input during playing the second moving picture, and suspending the second moving picture being played and playing the first moving picture in response to a completion in the screen transition operation to the first moving picture.