Ghost Profiles for Online Community Advocacy Tracking
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Solution Overview
Problem
Current online social media platforms lack an intelligent mechanism to effectively track and promote user advocacy, particularly for brands, as only a small percentage of fans actively advocate beyond liking social media pages, and there is a need to identify and engage influential advocates within the fan base.
Innovation Solution
An online community advocacy management platform that creates 'ghost profiles' for non-registered users, allowing all participants to build advocacy scores, and provides tools for brands to evaluate and promote user-generated content, identify advocates, and foster engagement through incentives and recognition systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If the platform creates ghost profiles for non-registered users, then advocacy tracking coverage is improved, but system complexity increases
Solution Approach 1:
The patent creates ghost profiles that replicate the essential structure and functionality of registered user profiles without requiring full registration. These ghost profiles copy the profile framework, advocacy scoring mechanism, and content interaction capabilities, enabling non-registered users to be tracked and rewarded for advocacy activities while maintaining system manageability through automated profile creation and management
2Measurement precision
If the platform tracks and evaluates all user advocacy activity, then advocacy identification accuracy is improved, but information processing requirements increase
Solution Approach 1:
The patent implements advocacy scoring that transforms complex user behavior data into simplified numerical scores representing different advocacy levels. By converting diverse advocacy activities (sharing, commenting, liking) into standardized score increments and thresholds, the system achieves precise advocacy identification while reducing the complexity of information processing through parameter standardization and aggregation
Data Source
AI summary
For an online community advocacy management platform, the techniques herein create “ghost profiles” of users not registered with the app/plug-in, but that are participating in the social media forum (an identification phase). In this manner, all participants may build their advocacy score regardless of the app/plug-in, which may be useful for the user if later deciding to participate officially, or else for the brand to continue to be able to monitor anonymous (yet uniquely identified) activity on an individual basis, and to identify, quantify, and foster the most valuable and influential advocates within the existing community.