Interactive Gift Card Layout for Rich Message Content

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Solution Overview

Problem

Existing gift card systems lack the ability to express a sender's message and heart, leading to reduced interest from recipients in the gift card and its associated content information.

Innovation Solution

A method and system that allows a gift sender to associate a gift card with various types of content information such as photos, videos, or voices, displayed in separate areas on a user terminal, enabling interactive and engaging presentation of the gift card and its content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If gift card is limited to predetermined types, then system complexity is reduced, but recipient interest and engagement are diminished

Engineering Contradiction:
Improvegift card type varietyVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The gift card system is segmented into multiple independent components: gift information (first area), content information type (second area), and actual content (third area). This segmentation allows the system to handle diverse gift card types through modular composition rather than monolithic complexity, resolving the contradiction between versatility and system complexity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The message structure is designed as a universal container that can hold different types of content information (photo, video, voice) while maintaining the same overall framework. This multi-functionality approach allows a single system structure to accommodate various gift card types without increasing fundamental system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If multiple types of content information are displayed, then recipient interest is enhanced, but information presentation complexity increases

Engineering Contradiction:
Improvecontent information typeVSAvoidinformation presentation complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

Different areas of the message are assigned specific functions: the first area displays gift information, the second area displays content type, and the third area displays actual content. This local quality differentiation simplifies the presentation complexity by giving each region a dedicated purpose while supporting multiple content types overall.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system organizes multiple content types along the dimensional axis of spatial arrangement (first area, second area, third area) rather than requiring complex temporal or hierarchical structures. This dimensional organization allows diverse content types to be presented systematically without increasing presentation complexity.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Loss of information

If content information is displayed in separate areas, then clarity of information presentation is improved, but visual space utilization is reduced

Engineering Contradiction:
Improveinformation clarityVSAvoidvisual space utilization
Core Design Contradiction:
Loss of informationVSArea of stationary object

Solution Approach 1:

The third area containing actual content information is positioned to be partially hidden by the second area displaying content type. This nesting arrangement allows multiple pieces of information to coexist in a compact spatial configuration, maintaining information clarity while improving visual space utilization through overlapping placement.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS12493867B2Method, server and user terminal for providing gift card
Publication Date: 2025.12.09 KAKAO CORP
  • US12493867B2 patent drawing
  • US12493867B2 patent drawing
  • US12493867B2 patent drawing

AI summary

Disclosed is a method for displaying a gift card, and the method includes: receiving the gift card and gift information corresponding to the gift card from a server, wherein the gift card is associated with content information corresponding to at least one of a photo type, a video type, and a voice type; displaying a message comprising a first area and a second area separate from each other, wherein the gift information is displayed in the first area and a type of the content information is displayed in the second area; receiving an interaction for viewing the content information; displaying an output layout according to the gift information and the type of the content information; and outputting the content information through the output layout.