Gift Exchange Platform Fairness Scoring

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Solution Overview

Problem

Existing gift networks lack fairness in gift selection and redemption processes, leading to uncertainty for businesses in ensuring that the value of gifts provided is reciprocated, resulting in low response rates and perceived value degradation.

Innovation Solution

A gift exchange system that calculates fairness scores for businesses based on inbound and outbound gift transactions, predicting gift purchases and redemptions to ensure balanced value exchange, allowing businesses to select gifts that account for customer preferences and fairness, and offering options for payment upon assignment or redemption.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If businesses provide gifts to customers through existing gift networks, then customer loyalty and marketing effectiveness are improved, but fairness in gift assignment deteriorates leading to uncertainty about value reciprocation

Engineering Contradiction:
Improvevalue reciprocationVSAvoidgift assignment fairness
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system implements feedback mechanisms by tracking inbound and outbound gift transactions for each business, calculating fairness scores based on actual performance data, and using this information to adjust future gift assignments. This ensures businesses receive equivalent value for gifts provided while maintaining transparent and accountable gift exchange processes.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system performs preliminary calculations of fairness scores and predicted gift purchases before actual gift assignments occur. By estimating the number of gifts businesses will purchase and comparing this against expected redemptions, the system pre-determines fair assignment ratios that ensure value reciprocation before the gift exchange cycle begins.

Inventive Principle:
Principle #10Preliminary action

2Productivity

If businesses use existing gift networks without fairness consideration, then gift distribution speed is improved, but perceived value and response rates deteriorate

Engineering Contradiction:
Improvegift distribution speedVSAvoidperceived value
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The system changes the parameters of gift assignment by introducing fairness scores as a new selection criterion. Instead of assigning gifts based solely on availability or random selection, the system adjusts assignment parameters to consider each business's inbound and outbound gift history, ensuring that gift distribution maintains both speed and perceived value through equitable allocation.

Inventive Principle:
Principle #35Parameter changes

3Ease of operation

If businesses offer gifts from catalogs without fairness assignment, then ease of gift selection is improved, but fairness in value exchange deteriorates

Engineering Contradiction:
Improvegift selectionVSAvoidvalue exchange fairness
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system introduces fairness scores as an intermediary mechanism between gift catalogs and business selection. This intermediary calculates and applies fairness constraints that mediate the selection process, ensuring that while businesses can access comprehensive gift catalogs, the assignment process maintains value exchange fairness by considering each business's historical performance.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10346868B2Gift exchange platform
Publication Date: 2019.07.09 OGWEE
  • US10346868B2 patent drawing
  • US10346868B2 patent drawing
  • US10346868B2 patent drawing

AI summary

A gift exchange platform assigns gifts to individuals in a network of businesses. Each of the businesses offers a set of gifts available for assigning by other businesses or individuals. The gift assignment system receives the set of offered gifts and gift transaction data describing the gifts in a time interval. A fairness score for each business is calculated based on the comparison of the inbound and outbound scores of the business reflecting the value provided by the business and received by the business of gifts. A request is received from a business, individual or an automated gift system to assign a gift to an individual. A gift and a gift offering business are assigned to an individual based on the fairness score of the assigned business. The gift assignment further accounts for an expected value of an individual to the business on redemption of the gift by the individual.