Graphical Item Chooser for Product Selection Accuracy

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Consumers face difficulties in selecting appropriate products or services online due to the lack of expert assistance, often resulting in inadequate choices or unwanted features, leading to higher costs and reduced sales for online retailers.

Innovation Solution

A graphical item chooser application that enables users to intuitively select and rank desired objectives and characteristics for products or services, providing recommended options based on user input, including objective-based sorting and feature selection, to ensure suitability and competitive pricing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If consumers conduct research online via review and information sites to find the right product, then they may make more informed decisions, but the process becomes tedious, time consuming, and difficult

Engineering Contradiction:
Improveproduct selection accuracyVSAvoidresearch time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system enables consumers to independently select products based on their own stated needs and preferences through an intuitive interface, eliminating the need for time-consuming external research while maintaining high selection accuracy. Users directly input their requirements and receive tailored recommendations without needing to consult multiple review sites.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent introduces an intermediary system that acts as a bridge between consumers and products. This system processes consumer needs, compares product specifications, and delivers personalized recommendations, thereby reducing the time consumers would otherwise spend conducting manual research across multiple websites.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If consumers visit brick-and-mortar retailers to receive personalized assistance, then they may get expert guidance, but online retailers lose sales and profits

Engineering Contradiction:
Improveproduct selection assistanceVSAvoidonline sales volume
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The patent replaces the mechanical system of in-person sales associate assistance with an automated digital system. The software provides personalized product recommendations through computer algorithms that analyze user inputs and match them with suitable products, delivering expert-level guidance remotely without requiring physical store visits.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system serves as a digital intermediary that provides personalized product guidance online. It processes user requirements, accesses product databases, and delivers tailored recommendations, effectively replacing the role of brick-and-mortar sales associates while maintaining online retail operations.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If consumers select products based on limited information or expertise, then the decision-making process is simpler, but they end up with products that are inadequate or have undesired features

Engineering Contradiction:
Improvedecision-making simplicityVSAvoidproduct suitability
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent replaces manual information gathering and analysis with an automated system that comprehensively evaluates product specifications against user requirements. The software handles the complex task of comparing multiple product attributes, ensuring reliable product suitability recommendations without requiring consumers to possess expert knowledge or conduct extensive research.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS10430022B1Graphical item chooser
Publication Date: 2019.10.01 AMAZON TECH INC
  • US10430022B1 patent drawing
  • US10430022B1 patent drawing
  • US10430022B1 patent drawing

AI summary

A graphical item chooser sorts candidate products or services by initially classifying each of one or more objective icons as a primary objective icon or a secondary objective icon. Each objective icon represents one or more desired characteristics of a product or service that facilitates a particular objective. The graphical item chooser may further determine at least one most desired characteristic of the ideal product or service. The determination is made based on a frequency that each desired characteristic is represented by the one or more objective icons. Having made the determination, the graphical item chooser then sorts the candidate products or services based at least on similarities between one or more characteristics of each candidate product or service and the at least one most desired characteristic. Following the sort, the graphical item chooser generates a sorted list of suitable products or services.