Graphical Overlay Distribution in Social Networking Systems

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Solution Overview

Problem

Conventional social networking systems limit users' ability to create and share customized augmented reality (AR) filters, which can discourage content sharing and hinder user experience.

Innovation Solution

Users can create and distribute graphical overlays, including AR filters, through a social networking system, allowing them to apply these overlays to media content items and share them via various channels like messages, stories, or profile pages, with features like trending links and attribution links to credit the content creators.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional social networking systems are used, then system simplicity is maintained, but user ability to create and share customized AR filters is limited

Engineering Contradiction:

Improveuser ability to create and share customized AR filtersVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system is segmented into distinct functional modules: a content creation module for creating AR filters, a content distribution module for sharing filters through multiple channels (messages, stories, profile pages), and a trending detection module for identifying popular filters. This segmentation allows the system to gain versatility while managing complexity through modular design.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The social networking system is enhanced with multi-functionality by enabling users to not only consume content but also create and distribute AR filters through integrated tools. The system serves multiple purposes: social interaction, content consumption, content creation, and content distribution, thereby increasing adaptability without requiring separate specialized systems.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Productivity

If users can create and share customized content, then user engagement and content sharing are promoted, but system complexity increases

Engineering Contradiction:

Improvecontent sharing rateVSAvoidsystem complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system provides pre-built AR filter templates and creation tools that users can easily access and customize. By preparing the foundational creation infrastructure in advance, users can quickly create and share content without the system needing to handle complex real-time generation processes, thus improving productivity while managing complexity.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system introduces intermediary components such as automated trending detection algorithms and distribution management modules that mediate between user content creation and system-wide distribution. These intermediaries handle the complexity of content management, trending analysis, and multi-channel distribution, allowing users to focus on creation while the system manages the complexity of sharing at scale.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS11340758B1Systems and methods for distributing content

Publication Date: 2022.05.24 META PLATFORMS INC

AI summary

Systems, methods, and non-transitory computer-readable media can determine at least one graphical overlay created by a content creator. The at least one graphical overlay can be distributed to at least one user through a social networking system. A determination can be made of a user selection of the at least one graphical overlay. The graphical overlay can be applied to at least one content item.