Gravity-Fed Shelving Layout for Flexible Multi-Product Dispensing

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional gondola shelving systems and gravity feed dispensers lack flexibility in displaying and dispensing different sizes and types of items, and they often result in inefficient use of space, especially when integrated with conventional gondolas, limiting the ability to create visually appealing configurations and utilize additional fixtures.

Innovation Solution

A shelving display and dispensing system that combines a pair of spaced vertical support members with L-shaped support members, multi-chute gravity feed dispensers, and adjustable fixtures, allowing for flexible arrangement of shelves and dispensers, enabling the display and dispensing of both individually packaged and multi-packaged products while maximizing storage and display space.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional gondola shelving systems are used, then structural stability is maintained, but flexibility in displaying different sizes and types of items is limited

Engineering Contradiction:
Improveflexibility in displaying different sizes and types of itemsVSAvoidstructural complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The gondola system is divided into modular components including adjustable shelves, interchangeable display fixtures, and segmented storage units that can be independently configured. This segmentation allows different sizes and types of items to be displayed on different modules while maintaining overall structural stability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The shelving system incorporates adjustable and reconfigurable elements such as height-adjustable shelves, movable display fixtures, and repositionable support structures. These dynamic components enable the system to adapt to various product sizes and display requirements without compromising structural integrity.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If gravity feed dispensers are integrated with conventional gondolas, then dispensing convenience is improved, but valuable shelf space is lost

Engineering Contradiction:
Improvedispensing convenienceVSAvoidshelf space
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

Gravity feed dispensers are positioned in vertical spaces above or below conventional shelves, utilizing the third dimension (height) rather than horizontal shelf area. This allows dispensing functionality to be added without sacrificing valuable horizontal shelf space for product display.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The gravity feed dispensers are designed to nest within or attach to existing gondola structures, utilizing unused vertical spaces and structural voids. This nesting approach integrates dispensing functionality into the existing framework without requiring additional floor space or sacrificing shelf area.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Adaptability or versatility

If fixed shelf configurations are used, then manufacturing simplicity is maintained, but visual appeal and adaptability are reduced

Engineering Contradiction:
Improvevisual appeal and adaptabilityVSAvoidmanufacturing simplicity
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The shelving system is constructed from standardized modular components that can be manufactured using simple, repeatable processes. These modular units are then assembled in various configurations to create visually appealing and adaptable displays, separating the simplicity of manufacturing from the complexity of configuration.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Universal mounting structures and standardized connection mechanisms are used throughout the system, allowing the same basic components to serve multiple functions and be configured in various arrangements. This universality maintains manufacturing simplicity while enabling visual appeal and adaptability through diverse configurations.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Ease of operation

If traditional attachment methods are used for vertical posts, then structural strength is ensured, but ease of assembly and disassembly is reduced

Engineering Contradiction:
Improveease of assembly and disassemblyVSAvoidstructural strength
Core Design Contradiction:
Ease of operationVSStrength

Solution Approach 1:

Traditional permanent attachment methods are replaced with adjustable and reconfigurable connection mechanisms that maintain structural strength while enabling easy assembly and disassembly. These dynamic connection systems allow the gondola to be quickly configured and reconfigured without compromising load-bearing capacity.

Inventive Principle:
Principle #15Dynamics

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The system allows for adaptable and visually appealing configurations, efficient use of space, and easy access to dispensers, enabling the display and dispensing of various products while increasing storage capacity per linear foot of shelving.

Implementation Method 1

a freestanding multi-chute gravity feed dispenser comprising a plurality of vertically aligned curvilinear chutes and a base

Methodology Applied
Scientific EffectGravity: Gravitation

Data Source

PatentUS9445674B2Gravity fed shelving display system
Publication Date: 2016.09.20 KIMBERLY CLARK WORLDWIDE INC
  • US9445674B2 patent drawing
  • US9445674B2 patent drawing
  • US9445674B2 patent drawing

AI summary

The present disclosure provides a shelving display system comprising substantially horizontal shelves, multi-chute gravity feed units and advertising panels. The horizontal shelves may be arranged in any number of configurations to display and dispense consumer goods. In a particularly preferred embodiment a horizontal shelf defines the lower portion of the shelving display system. Generally the horizontal shelves are spaced and arranged so as to display and dispense products, such as bundled consumer goods, and more preferably bundles of paper towels, facial and bath tissue.