Flexible Greeting Card Display Assembly for Repositionable Mounting
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Solution Overview
Problem
Conventional greeting card displays in retail environments lack flexibility in attachment options and placement locations, limiting their effectiveness in maximizing product visibility and adaptability to different store layouts.
Innovation Solution
A flexible greeting card display assembly featuring a steel wire-formed construction with adjustable attachment plates and mechanisms, allowing attachment to various surfaces, including walls, pegboards, and wire grids, and configurable to fit different spaces and layouts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional greeting card displays use fixed attachment methods, then they provide stable mounting, but they lack flexibility in attachment options and placement locations
Solution Approach 1:
The display assembly incorporates multiple types of attachment plates (pegboard attachment plate, wire grid attachment plate, adhesive attachment plate) that can be selectively used depending on the mounting surface. This multi-functionality allows the same display structure to be universally attached to various surfaces including walls, pegboards, and wire grids, resolving the contradiction between adaptability and device complexity.
Solution Approach 2:
The display assembly allows dynamic reconfiguration by enabling easy removal and reattachment of different attachment plates. The spring clips and adhesive plates can be selectively engaged or disengaged, providing dynamic adaptability to different mounting locations without requiring a completely different display structure for each location.
2Ease of operation
If the display structure is made rigid for stability, then it provides secure mounting, but it becomes difficult to move or reposition
Solution Approach 1:
The display assembly is segmented into modular components including the display body, attachment plates, and spring clips. This segmentation allows the attachment components to be independently removed and reattached, enabling easy repositioning while maintaining stable mounting when assembled. The modular design resolves the contradiction between ease of operation and mounting reliability.
Solution Approach 2:
The spring clips are designed to be easily disengaged from mounting surfaces and can be recovered for reuse at different locations. This temporary attachment and recovery mechanism allows the display to be easily repositioned while maintaining reliable mounting during each placement, balancing ease of operation with mounting stability.
3Strength
If the display uses heavy materials for durability, then it provides robust construction, but it becomes difficult to move or reposition
Solution Approach 1:
The display assembly uses composite construction combining rigid materials (for the display body and attachment plates to provide strength and durability) with flexible components (spring clips and adhesive elements for easy attachment/detachment). This composite approach maintains structural strength while enabling easy repositioning, resolving the contradiction between strength and ease of operation.
Data Source
AI summary
The present invention provides a flexible greeting card display assembly. The display includes a plurality of adjacent card pockets and flexible attachment plate which allows the display to be attached to various surfaces within a retail environment.