Vehicle Grille Lighting Assembly for 3D Brand Image Projection
Solution Overview
Problem
Existing vehicle grille lighting technologies face limitations in expressing brand identity, incur high development and production costs, and result in weight gain due to multiple illuminating devices.
Innovation Solution
A lighting device comprising an outer lens, a projector, and a lamp, where the projector projects an image onto a translucent film on the lens, and the lamp emits light to create a three-dimensional image, controlled by a controller, offering both illuminated and non-illuminated effects and reducing weight through structural simplification.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If multiple illuminating devices are used for grille lighting, then lighting effects are enhanced, but weight increases
Solution Approach 1:
The patent combines the projector and lamp into a single integrated lighting device assembly mounted on the grille, merging multiple illuminating functions into one unified structure that provides both pattern projection and ambient illumination without requiring separate mounting systems
Solution Approach 2:
The lighting device performs multiple functions simultaneously: the projector creates branded lighting patterns while the lamp provides general illumination, and the controller manages different lighting modes (welcome, driving, parking) to deliver versatile lighting effects from a single device
2Illumination intensity
If multiple illuminating devices are used for grille lighting, then lighting effects are enhanced, but device complexity increases
Solution Approach 1:
The patent integrates the projector, lamp, and controller into a single modular assembly that can be mounted as one unit on the grille, reducing installation complexity and simplifying the overall vehicle lighting system architecture
Solution Approach 2:
The controller provides universal control over multiple lighting functions and modes, managing both the projector and lamp through a single control interface that handles welcome lighting, driving lighting, and parking lighting scenarios
3Illumination intensity
If multiple illuminating devices are used for grille lighting, then lighting effects are enhanced, but development and production costs increase
Solution Approach 1:
The patent combines the projector and lamp into a single integrated assembly that can be manufactured and installed as one unit, reducing development costs associated with coordinating multiple separate devices and simplifying production logistics
Solution Approach 2:
The lighting device provides multiple lighting functions (projector patterns, lamp illumination, various modes) from a single product, improving cost-effectiveness by delivering enhanced lighting effects without proportionally increasing development and production expenses
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The device provides a high-dimensional image, enhances brand identity, reduces weight, and simplifies structure while maintaining distinctive lighting effects, addressing the limitations of conventional grille lighting.
Implementation Method 1
a projector positioned within the outer lens and configured to project an image onto the outer lens
Implementation Method 2
a lamp arranged between the outer lens and the projector and configured to emit light toward the outer lens
Implementation Method 3
a film, coupled to the lens, onto which the image is projected. The film may be made of a translucent material
Data Source
AI summary
Disclosed is a lighting device for a vehicle according to the present disclosure including: an outer lens mounted on a grille provided on a front part of a vehicle body; a projector positioned within the outer lens and configured to project an image onto the outer lens; and a lamp arranged between the outer lens and the projector and configured to emit light toward the outer lens.


