Vehicle Grille Lighting with 3D Hologram Brand Display
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Solution Overview
Problem
Existing vehicle grille lighting technologies face limitations in expressing brand identity, leading to increased development and production costs, as well as weight gain due to the use of multiple lighting devices, while conventional solutions fail to effectively utilize the grille area for differentiated lighting effects.
Innovation Solution
A lighting device incorporating a housing, lens, light source, bezel, and hologram plate that projects a three-dimensional hologram image through the grille, utilizing a reflector system to enhance the lighting effect without injection-molded parts, reducing weight and costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple lighting devices are used to achieve differentiated lighting effects, then lighting functionality is improved, but vehicle weight and production costs increase
Solution Approach 1:
The patent combines the lighting device with the grille structure into an integrated unit. The housing is mounted to the grille, and the lighting elements are incorporated within the grille assembly, allowing the grille to serve dual purposes as both a structural component and a lighting device, thereby reducing the need for separate lighting devices and reducing overall weight
Solution Approach 2:
The grille is designed to perform multiple functions: it serves as both a structural airflow component and a lighting display element. The lighting device integrated into the grille can provide various lighting patterns and images, making the grille a multi-functional element that eliminates the need for additional dedicated lighting components
2Adaptability or versatility
If multiple lighting devices are used to achieve differentiated lighting effects, then lighting functionality is improved, but production costs increase
Solution Approach 1:
By merging the lighting device with the grille assembly, the patent reduces the total number of separate components that need to be manufactured and assembled. The integrated design allows for simplified production processes and reduced assembly steps, thereby lowering production costs while maintaining differentiated lighting functionality
3Ease of manufacture
If conventional lighting designs are used, then manufacturing simplicity is maintained, but brand identity expression is limited
Solution Approach 1:
The patent utilizes various lighting colors and patterns to convey different brand identities and messages. The lighting elements can display different colors, intensities, and patterns to express unique brand characteristics, thereby enhancing brand identity expression while maintaining manufacturing simplicity through the use of standard LED technology and control systems
4Area of stationary object
If the lighting area is expanded to include the grille, then visual density is improved, but device complexity increases
Solution Approach 1:
The lighting device is segmented into multiple independent lighting elements or modules that can be individually controlled. This segmentation allows for expanded lighting coverage across the grille area while maintaining manageable complexity through modular design, where each segment can be designed, manufactured, and controlled independently
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The device provides a 3D stereoscopic image and enhances premium appeal by integrating holographic effects, reducing vehicle weight and production costs, and offering distinct visual appeal both when on and off.
Implementation Method 1
a light source configured to be installed in the housing and emit light to the inside of the housing
Implementation Method 2
a reflector configured to be installed the inside of the housing and reflect the light emitted from the light source toward the hologram plate
Implementation Method 3
a hologram plate configured to be positioned between the lens and the bezel, through which a three-dimensional hologram image is displayed
Data Source
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AI summary
Provided is a lighting device for a vehicle, which includes a housing, a lens configured to be attached to the housing and cover an opening provided in the housing, a light source configured to be installed in the housing and emit light to the inside of the housing, a bezel configured to be attached to the housing and positioned inside the housing, and a hologram plate configured to be positioned between the lens and the bezel, through which a three-dimensional hologram image is displayed.