Group IP Extraction for Internet Targeting
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Solution Overview
Problem
Existing internet targeting technologies primarily focus on individual IP addresses for local targeting, such as weather forecasting and business advertisements, and fail to effectively recognize group characteristics or provide targeted services based on group IP addresses.
Innovation Solution
A group targeting system and method that extracts a group Internet Protocol (IP) using the number of accesses per unit time and determines characteristics like scale, location, business type, and interests through a range IP, employing an IP extraction unit and characteristic determination unit within the system.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If individual IP addressing is used for local targeting, then individual user identification is achieved, but group characteristics cannot be recognized
Solution Approach 1:
The patent segments the targeting function into two distinct modules: individual IP identification (maintaining precision for user-level targeting) and group IP extraction (enabling group characteristic recognition). The group IP extraction unit identifies multiple individual IPs that share common characteristics, allowing simultaneous individual and group targeting without interference between the two functions.
Solution Approach 2:
The patent merges individual IP identification and group IP extraction into a unified targeting system. The group IP extraction unit combines multiple individual IPs into a group IP that represents collective characteristics, while the individual IP identification unit continues to recognize specific users. This merging allows the system to simultaneously utilize both individual precision and group characteristics for comprehensive targeting.
2Loss of information
If range IP is used for group targeting, then group characteristics can be identified, but individual user precision is reduced
Solution Approach 1:
The patent applies local quality by allowing different levels of precision for different targeting needs. Individual IP identification provides high precision for user-specific targeting, while group IP extraction provides broader precision for group-level targeting. The system selectively applies the appropriate precision level based on the specific advertising or service requirement, optimizing performance for each case.
3Ease of operation
If traditional local targeting technology is used, then administrative district recognition is achieved, but accurate group location recognition is not possible
Solution Approach 1:
The patent introduces group IP as an intermediary between individual IP addresses and administrative district locations. Instead of directly mapping individual IPs to administrative districts, the system first extracts group IPs that represent collections of individual IPs, then identifies the locations of these group IPs. This intermediary approach enables more accurate group location recognition by capturing the collective spatial distribution of group members rather than relying on individual IP-to-district mappings.
Data Source
AI summary
A group targeting system may include an Internet protocol (IP) extraction unit to extract a group IP using a number of accesses per unit time with respect to an IP, and a characteristic determination unit to determine characteristics of a group that uses the group IP through the group IP. The system includes also a targeting unit to provide a targeted service or a targeted advertisement to the group according to the characteristics of the group.