Guest-Facing Game Information Management System Personalization
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Solution Overview
Problem
Current amusement park and gaming platform systems provide uniform experiences for all users, failing to personalize game interfaces and attractions based on individual guest preferences, leading to inefficient discovery of preferred games and interactions.
Innovation Solution
An integrated system that uses a controller to detect and identify guests, determining their preferences by combining data from gaming platforms and amusement parks, and modifying game content and attraction features in real-time to provide personalized experiences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a uniform user interface is provided for all users, then system complexity is reduced and ease of operation is improved, but user engagement and personalization are worsened
Solution Approach 1:
The system performs preliminary actions by detecting guest presence and identifying them before they interact with games or attractions. Guest data is collected and processed in advance, allowing the interface to be automatically customized before the user even selects a game, eliminating the need for manual questionnaires while maintaining ease of operation.
Solution Approach 2:
The user interface transitions from a static uniform display to a dynamic personalized experience. The system continuously adapts the game interface based on real-time guest identification and data retrieval, allowing the same interface to automatically reconfigure for different users without requiring manual intervention, thus maintaining operational simplicity while achieving personalization.
2Adaptability or versatility
If guest data is collected and processed in real-time, then personalization and guest engagement are improved, but system complexity and processing requirements are worsened
Solution Approach 1:
The system segments the personalization process into distinct modular components: guest detection module, identification module, data retrieval module, and interface customization module. Each component performs a specific function independently, reducing overall system complexity while enabling comprehensive personalization through coordinated operation of these segmented modules.
Solution Approach 2:
The controller serves as an intermediary that mediates between the uniform gaming platform and the personalized guest experience. It receives guest identification data, retrieves relevant information, and translates this into customized interface configurations, simplifying the complexity by providing a centralized coordination layer rather than requiring direct complex interactions between multiple subsystems.
3Device complexity
If the same organization of games is displayed for all users, then device complexity is reduced, but user engagement and discovery efficiency are worsened
Solution Approach 1:
The system performs preliminary customization of the game interface based on guest identification before the user begins browsing games. By pre-organizing games according to the guest's preferences and history, the system eliminates the time users would otherwise spend searching through irrelevant games, while maintaining simple underlying game organization structures that don't require complex manual reconfiguration.
Data Source
AI summary
An integrated game play system includes a game play platform, an amusement park, and a controller. The game play platform provides access to multiple games and the amusement park includes an attraction including one or more attraction features. Moreover, the controller detects presence of a guest on the game play platform and/or at the attraction, identifies the guest, and determines guest data based on the identification of the guest. In response to determining the guest data, the controller determines a modification to an organization of the multiple games on a display interface of the game play platform and/or a modification to the one or more attraction features (e.g., an animation, a lighting effect, and/or a sound effect), based on the guest data. The controller also sends a control signal indicative of the modification to the game play platform and/or the modification of the one or more attraction features.