Guest Order Access Application Secure Authentication

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Online merchants face limitations in sales potential due to customers' reluctance to provide personal financial information, which is required for account creation, leading to restricted access for guest orders without user accounts.

Innovation Solution

A data communications network system that allows guest purchasers to access and manage their guest orders independently, with secure access mechanisms to prevent fraud, including a guest order access application that facilitates editing or canceling orders without increasing the original purchase price, and ensures that guest orders are stored in isolation from user accounts.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If customers are required to create user accounts with personal financial information, then security and fraud prevention are improved, but customer convenience and sales potential deteriorate

Engineering Contradiction:
Improvefraud preventionVSAvoidcustomer convenience
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The system segments customers into two distinct groups: registered users with full account access and guest purchasers with limited order access. This segmentation allows the system to maintain security for registered users while providing convenience for guests who don't want to create accounts, thereby resolving the contradiction between fraud prevention and customer convenience.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary mechanism (secure guest order access system) that mediates between the need for security and customer convenience. This intermediary allows guests to access their orders through controlled authentication methods without requiring full account creation, thus maintaining security while improving convenience.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If guest orders are stored in isolation from user accounts, then customer privacy and security are improved, but system complexity and access management deteriorate

Engineering Contradiction:
Improvecustomer privacyVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system segments order storage into isolated guest order databases separate from registered user accounts. This segmentation maintains customer privacy by keeping guest data independent while the patent manages the resulting system complexity through structured access control mechanisms and authentication protocols.

Inventive Principle:
Principle #1Segmentation

3Reliability

If secure access mechanisms are implemented for guest orders, then fraud prevention is improved, but ease of order management deteriorates

Engineering Contradiction:
Improvefraud preventionVSAvoidorder management
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent implements self-service capabilities for guest order access, where customers can independently authenticate and manage their own guest orders without requiring customer service intervention. This self-service approach maintains security through controlled authentication while improving ease of order management by empowering customers to handle their own orders.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system incorporates feedback mechanisms that provide customers with secure access to their guest order information, allowing them to verify and manage their orders. This feedback loop maintains fraud prevention through controlled access while improving order management ease by giving customers direct access to their order data.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10013712B2Access to guest accounts in electronic commerce
Publication Date: 2018.07.03 AMAZON TECH INC
  • US10013712B2 patent drawing
  • US10013712B2 patent drawing
  • US10013712B2 patent drawing

AI summary

Disclosed are various embodiments involving access to guest orders in an electronic commerce application. In one embodiment, a request to access a guest account is obtained from a client. The request specifies a destination network address and an order identifier. A message is sent to the destination network address in response to verifying that the destination network address and the order identifier are associated with the guest account. The message includes a link that facilitates access to an order management function for the guest account.