Guest Tracking and Feedback Interfaces for Theme Park Queues
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Solution Overview
Problem
Existing mobile applications for amusement parks and waterparks do not provide sufficient convenience, navigation, or entertainment features to users once they are within the park, and there is a lack of systems for tracking guests and collecting real-time feedback to improve venue operations.
Innovation Solution
A mobile application that determines user preferences and attractions, provides navigation, offers interactive features, and allows for dynamic adjustment of ride experiences, while tracking guests using biometric and RFID technologies and collecting feedback through guest interfaces.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If mobile applications provide basic information about attractions, then users gain minimal educational value, but the applications do not provide added convenience, help, or entertainment to users when they are already present at the park
Solution Approach 1:
The system pre-calculates and stores optimal attraction sequences before users arrive at the park. The mobile application retrieves these pre-computed recommendations and presents them to users, eliminating the need for complex real-time calculations and providing immediate convenience without requiring sophisticated on-device processing
Solution Approach 2:
The mobile application acts as an intermediary between the park's attraction data system and the user. It translates raw attraction information into personalized recommendations by mediating between user preferences, current park conditions, and optimal attraction sequences, thereby adding convenience without directly increasing user-facing complexity
2Adaptability or versatility
If the park provides extensive attractions spread across large real estate, then entertainment variety increases, but patrons must expend significant time and effort identifying which rides to visit
Solution Approach 1:
The system implements feedback loops where user preferences, ride completion status, and park conditions are continuously monitored. This feedback enables the system to dynamically update and refine attraction recommendations, allowing users to efficiently navigate extensive park offerings without manually researching each attraction
Solution Approach 2:
The mobile application serves multiple functions simultaneously: it provides attraction information, calculates optimal sequences, tracks user progress, offers navigation guidance, and collects feedback. This multi-functionality consolidates various time-consuming tasks into a single tool, reducing the overall time patrons spend identifying and navigating to attractions
3Productivity
If the system tracks guest movement and collects real-time feedback, then venue operations improve, but the system complexity and data processing requirements increase
Solution Approach 1:
Guests use their own mobile devices to provide feedback and location data through the application. The system leverages existing smartphone capabilities (GPS, sensors, input interfaces) rather than requiring specialized tracking hardware. This self-service approach collects necessary data while minimizing the complexity of dedicated tracking infrastructure
Solution Approach 2:
The system merges multiple data collection functions into a single mobile application platform. Guest feedback, location tracking, ride completion status, and preference data are all collected through one unified interface, reducing the complexity that would arise from implementing separate systems for each function
Data Source
AI summary
A system for tracking guests and collecting feedback for an entertainment attraction. The system may determine a guest's position and may interact with the guest via user interface provided for example via application on mobile device or kiosk, in order to assess guest satisfaction before, during and after attendance at an entertainment attraction or amusement park. The system may allow for storing the guest feedback and may determine whether to issue a reward to the guest based upon the feedback provided. The system may be positioned proximate to a queue line for an entertainment attraction, and may capture an image of a guest to determine the perceived mood of the guest and thereby determine whether to issue a reward to the guest based upon the perceived mood of the guest. Guest interfaces may allow communication or other data presented between or to guests.