GUI Image Arrangement Optimizing Clicks via Self-Service Feedback

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Solution Overview

Problem

E-commerce platforms lack an efficient method to automatically optimize the arrangement of images in their displays to maximize image clicks and sales, as current methods are either random or manually manipulated, failing to prioritize the most popular and successful images.

Innovation Solution

A computer-implemented method that receives image identifiers, assigns sequential orders based on click and sales data, and automatically reassigns image orders to prioritize the most clicked and sold items, allowing for optimal image placement within graphical user interfaces.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If images are arranged randomly or manually without optimization, then the arrangement process is simple, but image clicks and sales are not maximized

Engineering Contradiction:
ImprovesalesVSAvoidarrangement system
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system automatically arranges images based on click and sales data without requiring manual intervention. The computer receives image identifiers, assigns sequential orders, determines click and sales metrics, and automatically reassigns image orders to optimize performance, enabling the system to self-optimize based on accumulated data.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system continuously monitors image click and sales data, uses this feedback to determine optimal arrangements, and automatically reassigns image orders based on performance metrics. This closed-loop feedback mechanism ensures images are constantly repositioned to maximize clicks and sales.

Inventive Principle:
Principle #23Feedback

2Productivity

If images are manually arranged to prioritize popular items, then sales may improve, but manual intervention increases time consumption and labor

Engineering Contradiction:
ImprovesalesVSAvoidmanual arrangement time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system performs automatic image arrangement without human intervention. The computer autonomously receives image identifiers, assigns orders, determines click and sales data, and reassigns images based on performance, eliminating the need for manual arrangement time and labor.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The manual mechanical process of arranging images is replaced with an automated computer-based system that uses algorithms to determine optimal arrangements based on click and sales data, substituting human time and effort with automated processing.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Productivity

If all possible combinations of image identifiers and orders are assigned, then optimal arrangement is achieved, but computational complexity increases

Engineering Contradiction:
Improveimage clicksVSAvoidcomputation system
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

Instead of evaluating all possible combinations exhaustively, the system uses heuristics to identify and prioritize high-performing images for prominent positions. This partial action approach focuses computational resources on the most impactful arrangement decisions rather than all possible permutations.

Inventive Principle:
Principle #16Partial or excessive action

Solution Approach 2:

The system changes the arrangement parameters (image order) based on observed performance metrics (clicks and sales). By dynamically adjusting the ordering parameter according to data-driven insights, the system achieves optimal clicks without needing to evaluate every possible arrangement combination.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11150789B2Method, systems, and media to arrange a plurality of digital images within an image display section of a graphical user inteface (GUI)
Publication Date: 2021.10.19 SOCIAL NATIVE INC
  • US11150789B2 patent drawing
  • US11150789B2 patent drawing
  • US11150789B2 patent drawing

AI summary

Described are methods, systems, and media for arranging a plurality of images within an image display section of a graphical user interface to optimize the number of image clicks and item purchases.