Guided Transaction Page Triggers for Missed E-Commerce Activity Prompts

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Solution Overview

Problem

E-commerce applications face challenges in guiding users to participate in transaction activities effectively, as users may miss activity information due to misoperations, leading to a poor guidance effect.

Innovation Solution

A method and apparatus that display first guidance information on a target page to guide users to a target event, followed by displaying a transaction scenario page with event-associated interfaces or prompt information based on trigger conditions, enhancing user engagement and participation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If activity information is displayed in status bar pop-up windows or highlighted reminders, then users can be informed of transaction activities, but users may clear or exit these windows due to misoperation, causing the activity information to be lost and guidance effect to deteriorate

Engineering Contradiction:
Improveactivity informationVSAvoiduser operation stability
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent applies preliminary action by providing multiple redundant display channels for activity information before users can potentially clear or exit the current view. The system pre-arranges alternative presentation locations (detail pages, category pages, search pages) where the same activity information will be available, ensuring that even if users accidentally clear the status bar pop-up or highlighted reminder, the activity information remains accessible through other pathways.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary mechanism in the form of a guidance system that mediates between the activity information display and user interaction. This guidance system includes multiple display modules distributed across different pages (detail pages, category pages, search pages) that act as intermediaries to reinforce activity information visibility. When users interact with the system, these intermediary displays ensure the activity information persists and guides users toward participation regardless of whether they clear or exit the original display.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If multiple display channels are provided for activity information, then guidance effectiveness is improved, but system complexity increases

Engineering Contradiction:
Improveguidance effectVSAvoidsystem structure
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent applies universality by designing a multi-functional guidance system where the same activity information is universally displayed across multiple page types (detail pages, category pages, search pages) through different display modules. Each display module serves multiple functions: it presents activity information, guides user behavior, and adapts to different page contexts. This universal approach ensures reliable guidance effectiveness without requiring entirely separate systems for each display location, as the core guidance mechanism remains consistent across different pages and modules.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentEP4715720A1Method and apparatus for presenting related content for guidance, and electronic device and storage medium
Publication Date: 2026.03.25 BEIJING YOUZHUJU NETWORK TECH CO LTD
  • EP4715720A1 patent drawingFigure 1
  • EP4715720A1 patent drawingFigure 2A~2B
  • EP4715720A1 patent drawingFigure 3A~3C

AI summary

The disclosure relates to a method, apparatus, an electronic device, and a storage medium for guiding and displaying a related content. The method includes: displaying a target page, wherein the target page displays first guidance information corresponding to a target tag; displaying a transaction scenario page corresponding to the target tag if a trigger instruction for the target event corresponding to the target tag is detected, and a trigger duration of the trigger instruction satisfies a first condition; and displaying a transaction scenario page corresponding to the target tag if the trigger instruction for the target event corresponding to the target tag is detected, and a trigger duration of the trigger instruction satisfies a second condition.