Half-GUI Order Processing System with Single Sign-On

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Solution Overview

Problem

E-commerce systems face challenges in efficiently processing orders across multiple systems while ensuring security and flexibility, particularly in integrating inventory control, accounting, and other features, without overwhelming users with multiple sign-ins and account creations.

Innovation Solution

A half-graphical user interface (GUI) order processing system utilizing Web services for seamless integration, where merchants host their product catalogs and shopping carts, with Single Sign-On (SSO) for authentication and Pretty Good Privacy (PGP) encryption for security, allowing a single transaction over a pre-existing network to balance load and provide additional features.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If merchants integrate multiple systems (inventory control, accounting, order processing) with extensive features, then functionality and customization are improved, but system complexity and integration difficulty increase

Engineering Contradiction:
ImprovefunctionalityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments e-commerce functionality into modular components: product catalog, shopping cart, and order processing. Each component can be independently hosted and managed, allowing merchants to selectively integrate only the features they need while maintaining system simplicity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The HGOP system provides universal order processing capabilities that work across different merchant systems regardless of their specific inventory control or accounting software. The standardized interface allows a single system to serve multiple functions and integrate with various external systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If merchants self-host all e-commerce functions for extensive customization, then adaptability is improved, but implementation complexity and resource requirements increase

Engineering Contradiction:
ImprovecustomizationVSAvoidimplementation ease
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

Instead of requiring merchants to build complete e-commerce systems from scratch, the invention inverts the approach by providing a ready-to-use order processing system (HGOP) that merchants can directly deploy. The system comes pre-configured with essential functionalities, reversing the traditional development model.

Inventive Principle:
Principle #13The other way round (Inversion)

Solution Approach 2:

The HGOP system performs preliminary setup and configuration work in advance, including standardized interfaces, security protocols, and integration frameworks. This preliminary action eliminates the need for merchants to perform complex setup procedures, significantly easing implementation.

Inventive Principle:
Principle #10Preliminary action

3Reliability

If multiple authentication systems are implemented across integrated systems, then security coverage is improved, but user experience and operational simplicity deteriorate

Engineering Contradiction:
ImprovesecurityVSAvoiduser experience
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The system merges authentication functionality into a unified process where the HGOP order processing system handles security verification centrally. This consolidation maintains comprehensive security coverage while presenting a single, simplified authentication interface to users across all integrated systems.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS9760921B2Half-graphical user interface order processing system and method
Publication Date: 2017.09.12 DIGITAL RIVER INC
  • US9760921B2 patent drawing
  • US9760921B2 patent drawing
  • US9760921B2 patent drawing

AI summary

A half-graphical user interface (Half-GUI) order processing (HGOP) system with single sign on and its method of use is described. A set of web services may be utilized for order processing in an electronic commerce system which allows a merchant to host a product catalog and shopping cart, but post the transaction to an e-commerce system in one simple transaction. In response to a shopping cart request and utilizing single sign on technology, the HGOP system exposes a single checkout form, prepopulated with customer account information to a merchant web site. If no edits are required, the transaction posts and an order confirmation/thank you page is displayed. If edits are required or a new customer account is required, the customer's account is updated or created.