Handheld Device Application for Dynamic Electronic Billboard Control
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Solution Overview
Problem
Existing systems for controlling electronic billboards lack efficient and dynamic interaction with users, failing to adapt content and advertising based on real-time viewer context and environment, leading to suboptimal advertising revenue and user engagement.
Innovation Solution
A handheld device application that links to a network-based service, using GPS, camera, audio, and keypad information to identify and interact with external displays, allowing users to configure and access relevant content, advertisements, and services, with security features to manage user access and advertising value based on viewer context.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If existing systems for controlling electronic billboards are used, then the basic display function is maintained, but user interaction and adaptability are insufficient
Solution Approach 1:
The system enables users to autonomously control external displays through mobile devices. Users can select content, adjust settings, and interact with displays without requiring specialized equipment or complex operations. The handheld device serves as both control interface and display client, allowing users to self-serve their viewing needs.
Solution Approach 2:
The system allows a single handheld device to control multiple different types of external displays (televisions, monitors, billboards) across various locations. The same mobile application works with different display devices and content sources, providing universal control and access to diverse content types including videos, images, and interactive content.
2Productivity
If static advertising content is displayed on electronic billboards, then infrastructure complexity is minimized, but advertising revenue potential is reduced
Solution Approach 1:
The system transforms static advertising displays into dynamic, adaptive content delivery. Content is automatically adjusted based on real-time factors such as user location, viewing context, time of day, and audience demographics. The display can dynamically switch between different content types, advertising campaigns, and presentation formats without manual intervention.
Solution Approach 2:
The system incorporates feedback mechanisms that monitor user interaction patterns, viewing behavior, and environmental conditions. This feedback is used to optimize content selection and delivery in real-time, maximizing advertising effectiveness. The system learns from user responses and automatically adjusts content strategies to improve engagement and revenue.
3Ease of operation
If generic content is displayed on external displays, then content delivery simplicity is maintained, but user engagement is insufficient
Solution Approach 1:
The system delivers customized content tailored to each user's local context and preferences. Content selection is based on factors such as geographic location, time of day, weather conditions, user demographics, and viewing history. Each user receives personalized content recommendations that are locally optimized for their specific situation rather than using generic content for all users.
Solution Approach 2:
The system performs preliminary content selection and preparation based on predicted user needs and viewing patterns. Content is pre-loaded and optimized before the user actually needs it, based on analysis of historical data and contextual factors. This ensures that when a user accesses the display, the desired content is already ready and appropriately configured.
Data Source
AI summary
An control interface and system is provided that allows users to use a handheld device to communicates with an electronic billboard through a host server. The interface allows users to display information, as well as interact with information that is displayed on the electronic billboard. In order to establish this communication, a user, through their handheld device, communicates with a host server, which provides them with one or more available services that they can invoke in order to communicate with the display.