Handheld Device Product Information Filtering
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Solution Overview
Problem
Existing product communication methods, such as printed packaging and signage, are limited by size, format, and inability to be dynamically updated, providing only one-time information that cannot be changed or tailored to individual user preferences.
Innovation Solution
A handheld device system that generates a digital characterization of a product identifier image, filters and displays relevant product information based on a user profile, allowing for dynamic and interactive communication of product information through various formats like text, graphics, and video.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If printed information is used on product packaging, then communication with potential purchasers is enabled, but the communication is limited by packaging size and surface area
Solution Approach 1:
The patent transitions from two-dimensional printed packaging to multi-dimensional digital information delivery through mobile devices. The system uses a product identifier on packaging to trigger access to extensive product information stored in remote databases, effectively adding spatial and informational dimensions beyond the physical packaging constraints.
Solution Approach 2:
The patent introduces a mobile device as an intermediary between the product packaging and the user. The mobile device captures the product identifier, retrieves information from remote databases, and displays filtered product information, serving as a mediator that overcomes the limitations of direct printed communication on packaging.
2Adaptability or versatility
If printed information is used on product packaging, then product communication is achieved, but the information cannot be changed or updated without discarding packaging
Solution Approach 1:
The patent transforms static printed information into dynamic, updatable digital content. The system allows real-time updates to product information in remote databases without requiring changes to physical packaging, enabling flexible adaptation of product communications while maintaining existing packaging materials.
Solution Approach 2:
The patent creates digital copies of product information that can be updated independently of physical packaging. Instead of reprinting packaging materials to update information, the system generates and distributes updated digital copies through mobile devices, eliminating the need to discard packaging for information updates.
3Adaptability or versatility
If printed information is used on product packaging, then communication occurs at point of purchase, but the information is fixed and cannot be tailored to individual user preferences
Solution Approach 1:
The patent implements feedback mechanisms where user profiles and preferences are captured, stored, and used to filter and personalize product information. The system continuously learns from user interactions and adjusts information delivery based on individual preferences, purchase history, and behavioral patterns, enabling personalized communications.
Solution Approach 2:
The patent creates a universal system that handles multiple functions: capturing product identifiers, retrieving information from databases, filtering based on user profiles, personalizing content, and displaying information. This multi-functional platform serves diverse user needs through a single integrated system rather than multiple separate solutions.
4Loss of information
If package inserts and instruction manuals are sealed within product packaging, then product information is provided, but the information is not available to potential purchasers
Solution Approach 1:
The patent enables preliminary access to product information before purchase by allowing potential purchasers to scan product identifiers on displayed items and retrieve information digitally. This preliminary action provides access to product details, specifications, and reviews before the actual purchase decision is made, eliminating the need to open packaging to access information.
Data Source
AI summary
Embodiments provide product information to a person viewing a product by capturing a product identifier image associated with the product, determining a product identifier from the image, and retrieving product information from a product database using the product identifier. In some cases the product information is filtered prior to display using a profile that includes criteria set by the user. Embodiments provide product information via a handheld computing device, which in some cases can be a mobile phone or other such device that also includes a camera for capturing product identifier images.