Hang Tag Lid Lock for Secure Reusable Personal Care Packaging

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Solution Overview

Problem

Existing packaging for personal care products, such as shaving razors and electric toothbrushes, is vulnerable to shoplifting due to its ease of opening and lack of secure display options, while also being environmentally unfriendly.

Innovation Solution

A storage and display assembly featuring a durable base and lid with a hang tag that secures the lid in place using a hook mechanism, also incorporating a security tag for anti-theft functionality and made from eco-friendly materials.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Object-affected harmful factors

If paper based materials are used for packaging, then environmental sustainability is improved, but security against shoplifting deteriorates because paper packages are easier to rip open

Engineering Contradiction:
Improveenvironmental impactVSAvoidsecurity against shoplifting
Core Design Contradiction:
Object-affected harmful factorsVSReliability

Solution Approach 1:

The packaging combines paperboard material with a plastic security film that forms a sealed cavity. This composite structure maintains the eco-friendly paper exterior while the plastic film provides tear resistance and security features including anti-theft tags and sealed edges that prevent easy opening.

Inventive Principle:
Principle #40Composite materials

2Reliability

If plastic blister packages are used, then security against shoplifting is improved, but environmental sustainability deteriorates

Engineering Contradiction:
Improvesecurity against shopliftingVSAvoidenvironmental impact
Core Design Contradiction:
ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The invention uses a hybrid structure where paperboard provides the outer shell and aesthetic appearance, while a plastic film forms the inner sealing layer. This combination retains the security benefits of plastic packaging through sealed edges and anti-theft tag integration, while the dominant paper exterior improves environmental perception and sustainability.

Inventive Principle:
Principle #40Composite materials

3Reliability

If a hang tag with hook mechanism is used to secure the lid, then security against unauthorized opening is improved, but device complexity increases

Engineering Contradiction:
Improvesecurity against unauthorized openingVSAvoidpackaging structure complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The hang tag incorporates a movable hook mechanism that can be positioned in different states. When engaged, the hook secures the lid to the base; when disengaged, the lid can be removed. This dynamic element provides security without requiring complex locking mechanisms, relying instead on simple mechanical engagement that is easy to manufacture and understand.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentEP4402070B1Storage and display assembly for a personal care product
Publication Date: 2025.06.04 THE GILLETTE CO
  • EP4402070B1 patent drawingFigure 1
  • EP4402070B1 patent drawingFigure 2
  • EP4402070B1 patent drawingFigure 3

AI summary

A storage and display assembly (10) with a base (12) defining a cavity (40) configured to receive a product (42). A lid (16) is mounted to the base covering the cavity. A hang tag (14) is mounted to the base. The hang tag has a first position with a first end (44) of the hang tag engaging an inner surface (68) of the lid securing the lid to the base and a second position with the first end of the hang tag is disengaged from the inner surface of the lid.