Movable Media Display on Harrow Frame for Arena Advertising
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Solution Overview
Problem
There is a need for a movable advertising apparatus in horse competition arenas that can effectively target and engage the specific audience during the downtime when the soil is being tilled with a harrow, as existing fixed advertisements may not be relevant to all diverse crowds.
Innovation Solution
An advertising apparatus comprising a harrow, a media display, and a frame support, where the media display is removably attached to the harrow using a frame support that does not interfere with the tilling performance, allowing for targeted advertising during the downtime between horse competitions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If fixed advertisements are used in stadiums, then advertising visibility is maintained, but relevance to specific audiences (horse competition viewers) is lost
Solution Approach 1:
The advertisement system transitions from static fixed signage to dynamic movable displays attached to arena drags. The advertisements move with the drag equipment during arena maintenance, allowing targeted delivery to horse competition audiences while maintaining simplicity through reusable display modules.
Solution Approach 2:
The advertisement displays are designed to be universally applicable across different arena drag equipment. The same display modules can be attached to various drag types used in horse competitions, maximizing audience reach without requiring multiple specialized advertising systems.
2Adaptability or versatility
If advertisements are mounted on arena drags, then targeted audience engagement is achieved, but interference with tilling performance may occur
Solution Approach 1:
The advertisement displays are positioned on specific localized areas of the arena drag equipment where they do not interfere with the tilling elements. The displays are mounted on frame structures or side surfaces that maintain clear separation from the ground-contacting tilling components, ensuring agricultural function remains uncompromised.
Solution Approach 2:
The arena drag is segmented into functional zones: tilling elements that contact the ground and advertisement displays that are elevated or positioned on non-interfering surfaces. This spatial segmentation allows both functions to operate simultaneously without performance degradation.
3Illumination intensity
If electronic displays are mounted on exterior walls, then advertising visibility is achieved, but mobility and audience targeting capability are lost
Solution Approach 1:
The advertisement system transitions from static wall-mounted displays to dynamic movable displays attached to arena drags. The displays move with the drag equipment during arena maintenance, allowing targeted delivery to horse competition audiences while maintaining visibility through electronic display technology.
Data Source
AI summary
An advertising apparatus for a harrow to present advertising material to an audience. The advertising apparatus having at least one media display and a frame support. The frame support is removably attached to the exterior of the harrow by direct or indirect connections. Each media display is removably and rotatably attached to the frame support by direct or indirect connections.