Personalized Content Generation for Health Tracking Systems

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Solution Overview

Problem

Health tracking systems lack the ability to provide personalized content pages to users based on their health data, limiting the effectiveness of product recommendations and user engagement.

Innovation Solution

A method and system that obtain user profile and health parameter data to determine personal shopping parameters, selecting targeted content pages associated with these parameters, and presenting them on a display device, incorporating narrative and product portions to offer relevant purchase options.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If health tracking systems provide generic content pages to all users, then system complexity is reduced and ease of operation is improved, but user engagement and personalization effectiveness deteriorate

Engineering Contradiction:
Improveease of operationVSAvoidpersonalization capability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary actions by collecting user health data, fitness goals, and preferences in advance through health tracking devices and user profiles. This pre-collected information is then used to automatically generate personalized content pages without requiring complex real-time processing, thus maintaining ease of operation while achieving personalization.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary component (content generation system) that bridges between raw health data and personalized content pages. This intermediary processes health parameters, fitness goals, and user preferences to generate tailored content, allowing the system to maintain simple user interfaces while delivering personalized experiences through the intermediary layer.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If health tracking systems collect and process extensive user health data for personalization, then adaptability and personalization effectiveness are improved, but device complexity and data processing requirements increase

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the personalization process into distinct modules: health data collection from tracking devices, user profile management, content generation based on health parameters, and content delivery. Each module handles specific tasks independently, reducing overall system complexity while enabling comprehensive personalization through coordinated operation of segmented components.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements a universal content generation system that handles multiple types of health data (fitness tracking, nutritional information, biometric data) and generates various content formats (product recommendations, personalized pages, targeted advertisements) through a single multi-functional platform, thereby achieving high adaptability without proportionally increasing system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Loss of information

If the system provides generic product information to all users, then information coverage is comprehensive and ease of operation is maintained, but user engagement and conversion effectiveness decrease

Engineering Contradiction:
Improveinformation coverageVSAvoidsales effectiveness
Core Design Contradiction:
Loss of informationVSProductivity

Solution Approach 1:

The system applies local quality by tailoring product information and content pages to match individual user characteristics such as fitness goals, health parameters, and preferences. Instead of uniform generic content, each user receives locally optimized information that aligns with their specific needs, thereby improving sales effectiveness while maintaining comprehensive product coverage through personalized presentation.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent utilizes parameter changes by dynamically adjusting content parameters (product recommendations, information prioritization, content format) based on user health data parameters such as fitness level, goals, and preferences. This dynamic parameter adjustment enables the system to maintain comprehensive product information coverage while significantly improving engagement and conversion effectiveness through personalized parameter optimization.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11282114B2Targeted content page generation
Publication Date: 2022.03.22 UNDER ARMOUR INC
  • US11282114B2 patent drawing
  • US11282114B2 patent drawing
  • US11282114B2 patent drawing

AI summary

A method of operating a health tracking system includes utilizing user profile data for a user and health parameter data received from a health tracking device associated with the user to derive parameters relating to the user. The parameters are compared to tags associated with content pages or objects to determine a relevancy or match. Particular ones of a plurality of content pages or objects are selected for delivery to the user based on the comparison.