Hidden Artifacts in Video Ads for User Attention
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Solution Overview
Problem
Existing product placement methods in movies and television shows often result in advertisements being overlooked due to their unobtrusive placement, which can reduce their effectiveness in reaching users.
Innovation Solution
A computing device embeds hidden artifacts and advertisements in videos, encouraging users to find these artifacts, thereby increasing the likelihood of noticing the advertisements, and rewards users for successful identification.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisements are placed in unobtrusive parts of movies and television shows, then users are not distracted from the primary action, but users frequently overlook the advertisements
Solution Approach 1:
The patent segments the advertisement integration into two distinct components: the unobtrusive placement in the video content and the separate hidden artifact embedded in the same video. This segmentation allows the advertisement to remain subtle in the main content while having a detectable marker that guides user attention without disrupting the overall viewing experience.
Solution Approach 2:
The hidden artifact serves as an intermediary element between the unobtrusive advertisement and the user. It acts as a subtle guide that directs user attention to the advertisement location without requiring obvious visual cues that would distract from the primary video content. The artifact mediates between advertisement effectiveness and viewing immersion.
2Loss of information
If hidden artifacts are embedded in videos to attract user attention, then advertisement visibility is improved, but device complexity increases
Solution Approach 1:
The hidden artifacts and advertisements are embedded into the video content during the pre-processing stage before distribution to users. This preliminary action ensures that the artifacts are seamlessly integrated into the video stream without requiring complex real-time processing or additional hardware components during playback, thus minimizing device complexity while maintaining advertisement visibility.
Data Source
AI summary
One or more videos are presented to a user. The videos include a plurality of hidden artifacts. The videos also include advertisements. The user looks for the hidden artifacts in the videos. Whenever the user finds the hidden artifacts in one of the videos, the user selects locations in the videos that correspond to the hidden artifacts. A computing device performs different actions depending on which ones of the hidden artifacts the user is able to find. For example, the computing device can provide different rewards to the user depending on which ones of the hidden artifacts the user is able to find.