Hidden Digital Artifacts in Media for Client Engagement
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Solution Overview
Problem
Online video gaming providers face challenges in retaining and expanding their client base, as existing methods primarily focus on in-game experiences, neglecting the potential for interaction through other forms of consumable media that clients may engage with.
Innovation Solution
A system and method that involves hiding digital artifacts within various media presentations, such as movies, videos, or images, allowing players to find and interact with these artifacts, which are then communicated to a game server for rewards, thereby cross-promoting gaming services through consumable media.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If online gaming providers focus only on in-game experiences to retain clients, then the gaming service quality is maintained, but client engagement and loyalty are limited
Solution Approach 1:
The system enables the gaming provider to interact with clients through multiple channels including traditional in-game experiences and external media presentations (television, online media, printed materials). This multi-functionality allows the same client base to be engaged through diverse media types, increasing overall client engagement without requiring completely separate systems for each interaction channel.
Solution Approach 2:
The patent introduces an intermediary system that bridges the gaming platform and external media presentations. This intermediary handles artifact embedding in media, tracks client interactions with media, and coordinates reward distribution. By using this intermediary layer, the system achieves versatile client engagement across multiple media types without directly managing the complexity of each individual media channel.
2Adaptability or versatility
If gaming providers expand interaction channels to include external media, then client engagement increases, but system complexity increases
Solution Approach 1:
The system segments the client interaction process into distinct functional modules: artifact embedding in media presentations, media distribution through various channels, client interaction tracking, and reward management. Each module handles a specific aspect of the extended interaction system, making the overall complex system manageable through clear separation of concerns and independent module development.
Solution Approach 2:
The patent creates a universal interaction framework that works across multiple media types (digital and physical). Rather than building separate systems for each media channel, a single multi-functional platform handles television, online media, and printed materials through common artifact embedding and tracking mechanisms, reducing overall system complexity while expanding interaction channels.
3Productivity
If traditional client acquisition methods are used, then existing client base is maintained, but new client acquisition is limited
Solution Approach 1:
The system implements feedback loops where client interactions with media presentations (viewing habits, artifact discovery) are tracked and fed back into the reward system and future media presentation strategies. This feedback mechanism allows the provider to refine client acquisition efforts based on actual consumption data, improving productivity in acquiring new clients while effectively utilizing the consumed media information.
Solution Approach 2:
The patent enables the system to automatically utilize media consumption data for client acquisition purposes without manual intervention. The artifact tracking and reward distribution systems automatically process media interaction data, identify patterns in client consumption behavior, and leverage this information to attract new clients through targeted media presentations, converting previously lost information into actionable acquisition strategies.
Data Source
AI summary
A system has a computerized game server with a processor coupled to a data repository, the server executing software on the processor, serving video games to a player operating a computerized appliance having a display screen, the computerized appliance coupled to the computerized server over a wide area network (WAN), and providing interactive interfaces enabling interaction between the system and players, and a sensory presentation comprising one or both of audio and images accessible to the player, the sensory presentation including an artifact hidden in one or more of the images, or in the audio in the sensory presentation. The player finds the artifact hidden in the sensory presentation, communicates the act of finding the artifact and circumstances of the act to the computerized game server, where the game server provides a predetermined reward to the player for the act of finding the artifact.